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football field, 50-yard line
Ooyala News
It’s a new era for sports broadcasting
Sep 06 2017 2:15 PM
Live sports is the most valuable — and expensive — digital content today, industry experts say. In many cases, it’s the core factor that’s keeping audiences (and advertisers) from abandoning linear broadcast and pay TV outright. 
 
Panelists at the Sports 2.0: The New Rules of Fan Engagement panel - NAB 4/24/17
Online Video
Sports is a fan’s game now
Apr 27 2017 12:15 PM
It’s springtime at the NAB show and building fan engagement for sports in the OTT era has been a hot topic this week in Las Vegas.
 
Live sports, Live Streaming
PGATour optimized with Facebook Instant Articles
Feb 02 2017 1:15 PM
In the previous article, I discussed Facebook Instant Articles (FBIA) and how to leverage the benefits of Ooyala Player with FBIA. As users are shifting to mobile first, it is important more than ever to deliver a mobile optimized user experience. Check out how PGA Tour used FBIA and made decisions to deliver a mobile optimized experience to their fans.
 
Sports rights rise, viewership declines… what happening here?
Sports, Monetization, Commentary
Sports rights rise, viewership declines… what's happening here?
Oct 13 2016 9:45 AM

After seeing double-digit growth rates for the past three years and a compound annual growth rate of nearly 8.6% between 2010 and 2015, media rights for North American sporting events for TV and streaming are forecast to moderate slightly through 2020 to a CAGR of 5.5%, a new study says.

Fox’s live streaming is a nice start, but is it really enough to reach Millennials? Nope
Broadcaster, TV Everywhere, Live Streaming
Fox’s live streaming is a nice start, but is it really enough to reach Millennials? Nope
Jul 12 2016 7:30 AM

Fox Broadcasting is live streaming all of its primetime programming, saying it’s targeting viewers who want to tune into programs online instead of using television sets.

The caveat? It’s a big one: You have to be a pay-TV subscriber. (And, if you’re looking to catch live prime time sports, you won’t find it.)

The streams begin this week and are available in 210 TV markets nationwide through the Fox website and its Fox Now app.

In nod to younger audience, Snapchat gets access to Summer Games content from NBC
Sports, OTT
In nod to younger audience, Snapchat gets access to Summer Games content from NBC
May 02 2016 4:30 AM

NBCUniversal, looking for new ways to reach younger consumers with its content, has signed a deal with Snapchat giving the social media website access to highlights from the Summer Olympics from Rio. Snapchat will post content inside its Discover section and, in addition to sports action from the event, also will use content from athletes and attendees to create additional content.

ESPN’s Skipper: We're weighing streaming options; but standalone OTT not an option – yet
Cloud TV, Sports, Pay TV
ESPN’s Skipper: We're weighing streaming options; but standalone OTT not an option – yet
Feb 18 2016 7:00 AM

It might be a little early to hold your breath for this one, but ESPN is considering its streaming options. John Skipper, chief of the sports network, confirmed published reports that it’s exploring deals with Amazon and Apple, among others, but said ESPN won't be offered as a standalone product.

Video Index, EMEA, Mobile, Sports
Ooyala Q3 Video Index European mobile video views top 53%; on mobile, sports is king
Dec 10 2015 5:15 AM

Ireland and the United Kingdom are leading Europe – and the rest of the world (ROW) – in watching video on mobile devices, according to Ooyala’s Q3 2015 Global Video Index.

The latest iteration of the report shows that the Irish and British, especially, watch the most mobile video (66% of all video views) on smartphones and tablets, helping Europe to a ROW-leading 53%.

Survey says OTT/cable penetration nearly identical and sports? A non-issue for streamers
SVOD, Pay TV, Sports, Millennials
Survey says OTT/cable penetration nearly identical and sports? A non-issue for streamers
Nov 16 2015 1:15 PM

U.S. penetration of OTT providers and cable pay-TV operators is essentially neck-and-neck, according to a new survey, with the added caveat that the future holds continued risk for traditional pay-TV operators as Millennials increasingly turn away from their services.

The survey, from digital services company Clearleap, found that 79% of the 1,111 U.S. consumers over the age of 18 subscribed to a cable pay-TV service and that 71% said they subscribed to an OTT service.

EMEA, SVOD, OTT, Content
Despite rapid growth, OTT is in its infancy and will see radical change moving forward
Nov 11 2015 9:15 AM

Despite ad revenue increasingly shifting from television to online video, subscription VOD services remain high value options for content owners and aggregators. But with big players with deep pockets -- like Amazon Prime Instant Video, Hulu and Netflix -- is there still room for other OTT options?

No doubt, said a panel at OTT TV World Summit in London, depending on the flexibility of the technology they use and, ultimately, the content they control.

Optus scoops up EPL in Oz
APAC, Commentary
In a bold move, Aussie telco Optus snatches rights to EPL
Nov 02 2015 1:30 PM

We were waiting for a tipping moment for IP sports broadcasting in Australia? Well... we just got it.

Optus a telco provider in Australia have just taken the rights to the coveted English Premier League from under pay TV's nose with an audacious bid, said to be "more than $50 million" that took the country by surprise.

So what does this mean for the popular competition in Australia from August 2016?

Rapidly rising media rights to push North American sports market beyond $73.5B by 2019
Sports, OTT
Rapidly rising media rights to push North American sports market beyond $73.5B by 2019
Oct 19 2015 6:00 AM

Netflix Chief Content Officer Ted Sarandos, during the company’s Q3 earnings call last week, said the company likely would be dabbling in live news in upcoming quarters, but wasn’t interested – at the moment – in live sports because of the “irrational” bidding going on for sports media rights.

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