football field, 50-yard line
Ooyala News
It’s a new era for sports broadcasting
Sep 06 2017 2:15 PM
Live sports is the most valuable — and expensive — digital content today, industry experts say. In many cases, it’s the core factor that’s keeping audiences (and advertisers) from abandoning linear broadcast and pay TV outright. 
Live sports
Wimbledon 2027: how will fan engagement and marketing change?
Jul 20 2017 3:45 PM

This article originally appeared in The Drum.

Panelists at the Sports 2.0: The New Rules of Fan Engagement panel - NAB 4/24/17
Online Video
Sports is a fan’s game now
Apr 27 2017 12:15 PM
It’s springtime at the NAB show and building fan engagement for sports in the OTT era has been a hot topic this week in Las Vegas.
Live sports, Live Streaming
PGATour optimized with Facebook Instant Articles
Feb 02 2017 1:15 PM
In the previous article, I discussed Facebook Instant Articles (FBIA) and how to leverage the benefits of Ooyala Player with FBIA. As users are shifting to mobile first, it is important more than ever to deliver a mobile optimized user experience. Check out how PGA Tour used FBIA and made decisions to deliver a mobile optimized experience to their fans.
Watch out ESPN et al, Twitter’s got game… maybe
Live Streaming, Sports
Watch out ESPN et al, Twitter’s got game… maybe
Jul 26 2016 8:00 AM

Twitter is continuing to gain momentum in its bid to become a major player in major sports, this week announcing it had signed deals with Major League Baseball and the National Hockey League to stream a one game a week from each league beginning later this year.

Sling TV sees record viewership for Villanova’s win of NC
Live Streaming, Sports, Pay TV
Sling TV sees record viewership for Villanova’s win over NC
Apr 05 2016 8:15 AM

Villanova may have scored a victory for the ages last night (sorry North Carolina) with its final-second buzzer beater in the NCAA Men’s Basketball championship game, but Sling TV scored a coup of its own, saying viewership on the streaming service increase 1,140% from the tip off of the first game to ‘Nova’s celebratory net cutting at the end of the game.

Sling TV representatives said it saw a “record-numbers of basketball fans flock to Sling TV.”

Big Data, Sports, Broadcaster, Publisher
Which City Wins The 2015 Streaming Bowl?
Dec 03 2015 9:00 AM
This week we launched the first iteration of an ongoing series called the Video Index Extra, where we dive into the data to show trends occurring as TV moves online. Our first free Video Index Extra is available here
Sports, Social TV
Sky Sports kicking off Soccer AM in US, targeting Millennials
Sep 17 2015 10:15 AM

Sky Sports is partnering with YouTube sports network Whistle Sports on a new social media channel that’s designed to bring more soccer content to U.S. audiences.

Soccer AM is specifically aimed at the high-demand Millennial demographic and will feature original football content and be available to watch on multiple platforms, with its own YouTube channel and a presence on Facebook, Instagram, Snapchat, Twitter and Vine.

Interviews, Sports, Cloud TV, OTT
On the Record with Jonathan Wilner: The state of online sports video
Jul 21 2015 11:30 AM

In this edition of On the Record, Ooyala's Jonathan Wilner, vice president, products and strategic planning, takes time out to discuss one of his favorite topics: sports video. Jonathan talks about what's behind the popularity of online sports content, advantages of online distirbution for leagues, licensing challenges, and of course: curling. 

As Super Bowl nears, NFL launches channel on YouTube
Mobile, Sports, Online Video
As Super Bowl nears, NFL launches YouTube channel
Jan 27 2015 4:45 AM

With “Deflategate” firmly in the rearview mirror, can we move on to some more important news? Like the NFL finally pushing some content to its new YouTube channel?

That’s right, the NFL – after a lengthy wait – finally has launched the channel, with plans to stock it full of in-game highlights, recaps of game action and related content.

Verizon FiOS subs will be able to watch the SEC Network
Sports, Content Deals, Pay TV
Verizion FiOS gets SEC Network; only Cablevision remains unsigned
Aug 27 2014 8:15 AM

Verizon FiOS subscribers who also happen to be SEC fans can relax, the telco has signed a carriage deal for ESPN’s SEC Network, which kicks off the college football season Aug. 28 with South Carolina hosting Texas A&M and Temple visiting Vanderbilt.

The SEC Network now has nine of the Top 10 pay-TV operators onboard, with the exception of Cablevision.

DirecTV is nearing a deal with the NFL for Sunday Ticket
Sports, Pay TV, Content Deals
Report: DirecTV and the NFL near agreement on Sunday Ticket
Aug 25 2014 10:45 AM

The NFL and DirecTV will continue to team up to offer football fans the Sunday Ticket package, believed to be a lynchpin for AT&T’s acquisition of the satellite pay-TV provider, according to published reports.