social media

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Live Streaming
Easily syndicate live TV to Facebook, Twitter and Twitch with Ooyala
Apr 06 2017 3:15 PM
Social media has taken live streaming to the next level. While Periscope (owned by Twitter) and Facebook Live are the most popular, Twitter and Instagram
AMC takes a piece of Funny or Die as it looks to grow audeince
Mergers & Acquisitions, Content
AMC takes a piece of Funny or Die as it looks to grow audience
Nov 16 2016 5:45 AM

AMC has taken a minority share in Funny or Die, the online comedy channel, in a deal that aims to leverage the strength that AMC-owned IFC has in the linear space and Funny or Die has online and in social media.

Irish mobile operator Eir offers subscribers ‘free’ data for social media use
EMEA, Mobile
Irish mobile operator Eir offers subscribers ‘free’ data for social media use
Jun 23 2016 5:45 AM

Competition in Ireland’s mobile phone market is heating up and operator Eir is looking at social media – which includes, of course, video – as a principle battleground.

The service provider is offering users unlimited use (to a point) of Facebook, Twitter and Instagram with no data charges up to 60GB a month. Users can add another 15 GB for 20 euros.

Social TV
Twitter takes user videos up to 140-sec. limit
Jun 22 2016 9:30 AM

Twitter, which earlier this year struck a deal to stream NFL Thursday Night Football games, is continuing to refine its own video game, this week announcing it would allow users to tweet 140-second-long videos, up for the 30-second limit it started with.

Facebook’s rumored post-LiveRail play not getting much love from publishers
Ad Technology
Facebook’s rumored post-LiveRail play not getting much love from publishers
Jun 21 2016 6:15 AM

Facebook is offering former clients of its now-closed LiveRail programmatic ad tech platform the option of riding on an abbreviated version of the platform, but that still means publishers will need to come up with their own alternative for most of their programmatic needs, according to a published report.

Ooyala News
Viewability in the realm of programmatic advertising
May 31 2016 4:15 AM

This interview originally appeared in eMarketer.

Facebook rolls out ad products aimed at drawing TV ad budgets to mobile devices
Mobile, Online Video Advertising, Social TV
Facebook rolls out ad products aimed at drawing TV ad budgets to mobile devices
Sep 28 2015 6:15 AM

Facebook, looking to leverage its strong ties with Millennials using mobile devices, Sunday introduced a quad-play of new advertising products that it hopes will convince brands spending on TV ads to move some of that cash to the social media site.

Mexico’s social, mobile use booming; mobile video CAGR to top 80%
LatAM, Mobile, Online Video
Mexico’s social, mobile use booming; mobile video CAGR to top 80%
Feb 19 2015 11:30 AM

More than half (57%) of Mexico’s 20-30 year olds are smartphone users, according to a new report, and nearly all of them (96%) use social networks and instant messaging apps (95%).

The Competitive Intelligence Unit, a Mexico City-based researcher, said 20% of the group also reports using mobile broadband.

Online Video Advertising, Social TV
Hispanics outpace non-Hispanics in use of social, mobile for local shopping
Mar 07 2014 8:00 AM

Nearly half (49%) of U.S. Hispanic consumers use mobile devices for local shopping, compared to just 32% of non-Hispanics, a new study says.

Online Video, Social TV
NBC hopes to catch young news viewers with investment in NowThis News
Jan 13 2014 8:00 AM

As a newspaper executive in my earlier years, I remember circulation execs explaining away concerns about decaying young subscriber numbers with “when they grow up, get married, have kids and buy a home they’ll subscribe to the newspaper.”

We all know how that's worked out.

Social TV
Social TV Smackdown: Competition Between GetGlue and Twitter Heat Up
Nov 06 2012 8:00 AM

When social TV infographics get released after a major TV spectacle (award shows, sporting events, elections), the focus is often on the number of comments on Twitter, and to a lesser degree Facebook.

Live Streaming, Sports
Will London be the Most Social Olympics Ever?
Jul 26 2012 9:00 AM

Get ready for the Socialympics.

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