snapchat

GET UPDATES

 
AVOD, Content Deals, Mobile
NBC’s expanded content play with Snapchat a reach for younger viewers
Aug 09 2016 8:30 AM

Comcast’s NBCUniversal is hoping to engage Snapchat’s 100 million users with a slate of original episodic content for the messaging app, adding another layer to the original deal with Snapchat is signed in April to show highlights of the Rio Olympics, the first time NBC has allowed distribution of sports highlights outside its own platform.

The new multi-year content and advertising deal is aimed at the same demographic as its Olympics play, Millennials.

Sports, OTT
Snapchat to serve live Wimbledon content, user footage
Jun 01 2016 10:30 AM

Add Snapchat to the social media services that have signed big streaming deals with some of sports iconic events. The company agreed to a three-year deal to stream some live content from the All England Tennis and Croquet club – A.K.A. Wimbledon – including user footage from the men and women’s finals.

Snapchat also will be allowed to sell ad spots to sponsors, including Stella Artois and Häagen-Dazs.

In nod to younger audience, Snapchat gets access to Summer Games content from NBC
Sports, OTT
In nod to younger audience, Snapchat gets access to Summer Games content from NBC
May 02 2016 4:30 AM

NBCUniversal, looking for new ways to reach younger consumers with its content, has signed a deal with Snapchat giving the social media website access to highlights from the Summer Olympics from Rio. Snapchat will post content inside its Discover section and, in addition to sports action from the event, also will use content from athletes and attendees to create additional content.

Hello brands, is it me you’re looking for?
Ad Technology
Hello brands, is it me you’re looking for?
Jan 19 2016 12:45 PM

Social app Snapchat’s strategy to compete with Facebook for ad dollars involves a number of elements, including a greater focus on interest-based ads, Ad Age recently reported.