Connected TV growth in the United States is expected to track at a nearly 2.7% compound annual growth rate (CAGR) through 2020, slower than the growth rate for almost every other streaming media player available, indicating that households will have multiple devices available for watching online video.
In a new report, eMarketer forecast that connected TV users will top 181.8 million users in the U.S., increasing to 202.1 million by 2020.
Nearly three-quarters (73%) of U.S. broadband households have at least one in-home entertainment device connected to the Internet, up from 62% at the start of 2015, a new study says.
Smart TVs are on track to unseat gaming consoles as the primary video streaming device in homes, according to Parks Associates’ report, Streaming Media Devices: Trends and Innovation.
A new study says 4K OTT services will attract more than 189 million unique users globally by 2021, up from just 2.3 million this year, driven by greater content availability and compatible devices.
Adoption of smart TVs is accelerating in developed markets around the globe as the demand for streaming content and better picture quality drives sales. More than 50% of TV households in Japan, the United States, the United Kingdom, France and Germany will have smart TVs by 2019, according to a new report.
Smart TVs were supposed to be the bastard children of the digital video revolution, too expensive with too long a replacement cycle and too unwieldy to be able to pivot as the technology behind video evolved.
Turns out they may be the favorite after all, at least in the United States.
Apple TV, Amazon Fire TV and Roku streaming devices all support voice search.
Google’s Chromecast dongle sports a $35 price tag.
Game. Set. Match.
Consumers are – at the moment anyway – opting for price over product features, snapping up Chromecast dongles almost twice as often as Apple TV, the second-most popular streaming device.
Think digital set-top boxes have killed the Smart TV category? Think again.
A new Harris poll says 61% of consumers are hoping for a connected device this holiday season, with the most coveted device being – Surprise! – the most expensive: A Smart TV.
Harris found that 30% of consumers are hoping Santa delivers a smart TV, compared to just 19% who’d settle for a streaming media player (like an Apple TV, Roku, Amazon Fire TV or Chromecast).
Pay-TV households in the United States have a significantly higher rate of high-definition TV ownership (89%) than do non-pay-TV households (67%), a new study found.
The consumer study, from Leichtman Research Group, also found that the awareness and interest in 4K/UHD TV is accelerating, with 41% of U.S. adults saying they’ve heard of 4K – up from 30% a year ago – and about one-quarter (26%) saying they’d be interested in buying one.
Still, while Smart TV sales are expected to grow at a CAGR of 21% through 2018, the increase in activity surrounding 4K/Ultra HD sales could prompt the CE industry to shift gears.