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2020 Vision: Connected TV HHs to near 98M by decade’s end
Connected TVs & Devices
2020 Vision: Connected TV HHs to near 98M by decade’s end
Nov 22 2016 12:45 PM

Connected TV growth in the United States is expected to track at a nearly 2.7% compound annual growth rate (CAGR) through 2020, slower than the growth rate for almost every other streaming media player available, indicating that households will have multiple devices available for watching online video.

In a new report, eMarketer forecast that connected TV users will top 181.8 million users in the U.S., increasing to 202.1 million by 2020.

Smart TVs push for lead as primary streaming device in US homes
Connected TVs & Devices
Smart TVs push for lead as primary streaming device in US homes
Sep 27 2016 2:45 PM

Nearly three-quarters (73%) of U.S. broadband households have at least one in-home entertainment device connected to the Internet, up from 62% at the start of 2015, a new study says.

Smart TVs are on track to unseat gaming consoles as the primary video streaming device in homes, according to Parks Associates’ report, Streaming Media Devices: Trends and Innovation.

Report: 4K consumption to rocket by 2021; 8K ramping up slowly
Research, 4K
Report: 4K consumption to rocket by 2021; 8K ramping up slowly
Aug 15 2016 6:30 AM

A new study says 4K OTT services will attract more than 189 million unique users globally by 2021, up from just 2.3 million this year, driven by greater content availability and compatible devices.

Smart TV sales in mature TV markets to spike; emerging markets challenged by poor infrastructure
Connected TVs & Devices, EMEA, APAC, LatAM
Smart TV sales in mature TV markets to spike; emerging markets challenged by poor infrastructure
Feb 02 2016 8:00 AM

Adoption of smart TVs is accelerating in developed markets around the globe as the demand for streaming content and better picture quality drives sales. More than 50% of TV households in Japan, the United States, the United Kingdom, France and Germany will have smart TVs by 2019, according to a new report.

Despite lack of tech agility, Smart TVs lead the race among streaming fans... barely
Connected TVs & Devices, EMEA
Despite lack of tech agility, Smart TVs lead the race among streaming fans... barely
Jan 29 2016 7:15 AM

Smart TVs were supposed to be the bastard children of the digital video revolution, too expensive with too long a replacement cycle and too unwieldy to be able to pivot as the technology behind video evolved.

Turns out they may be the favorite after all, at least in the United States.

Chromecast leads connected devices… but Smart TVs continue to hold top share
Connected TVs & Devices
Chromecast leads connected devices… but Smart TVs continue to hold top share
Nov 30 2015 1:45 PM

Apple TV, Amazon Fire TV and Roku streaming devices all support voice search.

Google’s Chromecast dongle sports a $35 price tag.

Game. Set. Match.

Consumers are – at the moment anyway – opting for price over product features, snapping up Chromecast dongles almost twice as often as Apple TV, the second-most popular streaming device.

Despite plethora of streaming media devices, Smart TVs top holiday wish list
Connected TVs & Devices, Millennials
Despite plethora of streaming media devices, Smart TVs top holiday wish list
Nov 25 2015 8:15 AM

Think digital set-top boxes have killed the Smart TV category? Think again.

A new Harris poll says 61% of consumers are hoping for a connected device this holiday season, with the most coveted device being – Surprise! – the most expensive: A Smart TV.

Harris found that 30% of consumers are hoping Santa delivers a smart TV, compared to just 19% who’d settle for a streaming media player (like an Apple TV, Roku, Amazon Fire TV or Chromecast).

Pay-TV subs prefer HDTVs; 4K/UHD awareness on the rise in US
Connected TVs & Devices, UHD, Pay TV
Pay-TV subs prefer HDTVs; 4K/UHD awareness on the rise in US
Mar 13 2015 7:30 AM

Pay-TV households in the United States have a significantly higher rate of high-definition TV ownership (89%) than do non-pay-TV households (67%), a new study found.

The consumer study, from Leichtman Research Group, also found that the awareness and interest in 4K/UHD TV is accelerating, with 41% of U.S. adults saying they’ve heard of 4K – up from 30% a year ago – and about one-quarter (26%) saying they’d be interested in buying one.

Connected TVs & Devices, OTT
Smart TV adoption – and connectivity – soars; will 4K stunt its growth?
Nov 07 2014 7:15 AM
Not long ago fewer than half of all Smart TVs were actually connected to the Internet. New research says about 80% of the sets are now connected and predicts that number will exceed 90% by 2016.

Still, while Smart TV sales are expected to grow at a CAGR of 21% through 2018, the increase in activity surrounding 4K/Ultra HD sales could prompt the CE industry to shift gears.