Dish Network is jumping into programmatic ad sales, launching a beta test Monday before a more formal launch later this year, the satellite operator said.
"For a consumer, the lines between smartphones, computers and TVs are blurring," said Adam Gaynor, vice president of Dish Media Sales. He said Dish's platform unites TV and digital buying, “creating an easy avenue for brands to target their message comprehensively and efficiently across the entire consumer experience."
In this week's Videomind podcast, Hack and Flack delve into new research on cord-nevers, streaming device adoption and its impact on Pay-TV subscriber loss, the new Roku 4, and OTT services for kids. Hear about whether content owners or service providers will be kings, and find out whether Paddington or My Little Pony gets more play time at Jim's house.
Want to watch Fear the Walking Dead on your Sling TV but worried the service will crash as it did for the Fear TWD premiere? Fear not, says Sling TV, the problem has been found and resolved.
Sling TV, in a blog post, said “one of our mobile apps was making high-load calls on a key database,” compounded by a caching error that “added previously unseen processing cycles that interrupted the service” for some users.
Freeze during a college basketball game, shame on you, but freeze during the debut of Walking Dead prequel Fear the Walking Dead and get ready for some vitriol. Dish Network’s Sling TV experienced some intermittent and some catastrophic meltdowns during Sunday’s debut of Fear, and the Twitteratti went, as would be expected, apoplectic.
Re/code’s Peter Kafka raises some good questions about Sling TV’s target audience, focusing on a trio of TV ads Sling’s parent, Dish Network, is just rolling out. Are they targeting Millennials, cord cutters or (Gasp!) dissatisfied pay-TV subscribers in general?
There are some big numbers coming in for the streaming video industry this year, according to researcher Ovum, which is forecasting the number of consumers subscribing to premium video services will top 100 million this year.
And, said the researcher, 2015 heralds a “new era of streaming entertainment.”
Are you ready to rumble? Dish Network and its Sling TV OTT service apparently are, offering its new HBO deal to subscribers starting today, ahead of its announced Saturday launch.
Sling TV subscribers – who already pay $20 a month for service – will be asked to lay down another $15 for the HBO service.
That deal includes HBO’s main live channel and will include the same VOD library HBO provides on its other platforms.
Turner Broadcasting and Dish Network have gone at it hammer and tong in recent months over carriage fees, but it appears now that it’s “make nice” time between the two.
Sling TV users may be noticing some blank spaces where they expect content to be on A&E and Lifetime, a couple of recent additions to the OTT play from Dish Network.
Turns out that the service still is battling for the digital rights on some content (some Criminal Minds as well as Intervention and some of Lifetime’s more recent made-for-TV movies).
Dish Network continues to add content to its Sling TV OTT play, today announcing it has signed a deal to add IFC, Sundance and EPIX.
IFC will be added to the basic $20 “Best of Live TV” package. Sling TV also recently added AMC Network, and said as part of that deal it got the programming rights for BBC America, BBC World News and WE tv, which are expected to be added in coming weeks.
Add another feather to Sling TV’s growing cap, as the “Millennial Catcher” this week announced it will add another content source that hits its target audience dead center: AMC Network.
AMC, home to cable’s top show, “The Walking Dead,” (and yes, “Better Call Saul,” it’s “Breaking Bad” spinoff) adds some needed depth to its line up with the move, and gives Millennials just one more reason to 1) jump ship from their current providers, or 2) sign up for their first “pay TV” package.
Does Dish’s Sling TV, the $20 a month “Millennial Catcher” announced at CES this month, have a future? Netflix CEO Reed Hastings thinks so.
Asked a question during Netflix’s earnings presentation Tuesday about the service, which has already reportedly debuted for some Dish World subscribers, Hastings said he didn’t believe it would have an impact on Netflix’s business, but he did say it was “a great start.”