This is the first in a three-part series looking at critical trends emerging from IBC.
Pay-TV operators increasingly are looking for easier ways to deliver video to their customers, and are beginning to understand the value of the SaaS model.
Ken Morse, Cisco’s CTO of video software, said more operators are getting comfortable with the idea of transitioning to a software delivery model that helps eliminate the silos the companies face today.
The $435 million pay-TV video encoder market is projected to reach more than $895 million by 2020, an increase of nearly 106%.
Researchers Frost & Sullivan say the market is being driven by a global expansion of pay TV subscribers and an increasing number of channels. Cable, IPTV and satellite providers use video encoders to deliver video content to consumers’ home set-top boxes.