Rio Summer Games
The average North American household now has more than seven active devices in use each day, with 6% of households having more than 15 active devices, a new report from Sandvine said.
Altice USA, which just completed its acquisition of Cablevision, has made a big content deal with NBCUniversal for all 6,755 hours of Olympic programming, including coverage of all competition sessions, on-demand.
Optimum and Suddenlink subscribers will get multi-platform coverage of the Games of the XXXI Olympiad from Rio de Janeiro, which run Aug. 5-21.
NBCUniversal, looking for new ways to reach younger consumers with its content, has signed a deal with Snapchat giving the social media website access to highlights from the Summer Olympics from Rio. Snapchat will post content inside its Discover section and, in addition to sports action from the event, also will use content from athletes and attendees to create additional content.