Rio Olympics

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2B minutes streamed from Rio; opportunities missed?
Live Streaming, Sports
2B minutes streamed from Rio; opportunities missed?
Aug 15 2016 10:00 AM

Streaming is the gift that keeps on giving to NBCUniversal, which is struggling to reach the traditional TV viewership levels in Rio that it experienced in London.

Rio Olympics: A plethora of viewing options
Sports, Broadcaster
Rio Olympics: A plethora of viewing options
Aug 04 2016 7:00 AM

For the first time since 1996, the Summer Olympics will fall squarely in the daytime for viewers in the United States. That – and our growing reliance on smartphones – means that this Olympics likely will be the most “mobile” games ever.

With the bulk of events occurring during the workday, fans are going to be spending a lot of time watching on smartphones while they commute to work and back, as well as on computers and tablets during the workday.