research

GET UPDATES

 
Data? A growing, critical resource for the pay-TV and OTT industry
Pay TV, OTT, Big Data
Data? A growing, critical resource for the pay-TV and OTT industry
Jul 25 2017 5:15 AM

Earlier this year, a survey of pay-TV providers by the Pay-TV Innovation Forum 2017 found that the majority of pay-TV execs believed data and analytics will be critical to pay TV direction over the next five years.

UK kids spend more time online than with TV; 41% own smartphones
EMEA, Research, Online Video
UK kids spend more time online than with TV; 41% own smartphones
Nov 16 2016 6:15 AM

A new report from British telecom regulator Ofcom says that – for the first time ever – kids are spending more time online than watching television weekly.

The report said five- to 15-year-olds in the past year have increased their Internet time by some 79 minutes to 15 hours a week. Almost all of that time came at the expense of television. Young viewers in the past year spent 72 minutes less time with the television, and now average 13 hours and 36 minutes.

India set to evolve into a massive OTT video market
APAC, OTT, Research
India set to evolve into a massive OTT video market
Oct 24 2016 11:30 AM

With more than 300 million Internet users and nearly one billion smartphone users, India is developing into a major market for over-the-top video, especially with nearly one third of the population consisting of consumers in the Millennials and Gen Edge generations.

APAC SVOD subs to double; China tops growth but Netflix will wait
APAC, SVOD, Netflix
APAC SVOD subs to double; China tops growth but Netflix will wait
Oct 19 2016 6:15 AM

APAC’s subscription video on-demand (SVOD) subscriber numbers will more than double to 157.8 million by 2021, up from an anticipated 76.1 million at the end of 2016, a new report says. That’s an increase of 279% from the 41.7 million subscribers the region had at the end of 2015.

The rapid scaling comes as an increasing number of services launch in the region and as the Netflix deployment to the entire region in January of this year begins to gain traction.

Ooyala Q1 Video Index: SVOD vs. AVOD engagement; the QoE impact
Video Index, Research, Ooyala News
Ooyala Q1 Video Index: SVOD vs. AVOD engagement; the QoE impact
Jun 16 2016 1:45 PM

A 22% increase in the amount of premium video inventory available programmatically in Q1 helped drive a 74% increase in paid ad impressions, according to Ooyala’s Q1 2016 Global Video Index.

The report also found a 13% increase in private marketplace CPMs during the quarter, one which traditionally falls off following the Q4 holiday season.

Survey says… SVOD is king of online content with consumers
SVOD, Research, AVOD
Survey says… SVOD is king of online content with consumers
May 09 2016 8:15 AM

In 2015, the average online video viewer watched video on 3.1 devices, up 29% from 2013 and, according to a report from Hub Research, they chose to watch subscription video on demand (SVOD) most often.

Middle East, Africa SVOD growth seen at 10X by 2021
EMEA, SVOD, Research
Middle East, Africa SVOD growth seen at 10X by 2021
May 09 2016 7:30 AM

Subscription video-on-demand revenues in the Middle East and Africa region are forecast to reach $1.24 billion in 2021, a 10X increase of the $124 million they generated in 2015.

A new report from Digital TV Research -- Middle East & Africa OTT TV and Video Forecasts – said total OTT TV and video revenues will reach $1.8 billion in 2021; up from only $13 million recorded in 2010 and $277 million in 2015.

Despite challenges, APAC’s OTT market poised for rapid growth
APAC, OTT
Despite challenges, APAC’s OTT market poised for rapid growth
May 03 2016 7:15 AM

APAC’s OTT market is at a tipping point, with the next two years being critical to the markets growth and penetration, said new research that also forecasts rapid growth by 2019, indicating Australia’s market could grow to $230 million, Indonesia’s to $40 million and Thailand’s $54 million.

But there are challenges, said the report, Prospects for Premium OTT in Asia Pacific, from researcher MTM and sponsored by Ooyala and Vindicia, including:

35% of streamers with pay-TV will ‘definitely’ shave the cord
Research, Pay TV, SVOD
36% of streamers with pay-TV will ‘definitely’ shave the cord
Apr 28 2016 7:00 AM

Remember when streaming services like Netflix and Amazon Prime Instant Video were seen as supplemental to the pay-TV experience? No more.

A new study says streamers are now more likely than ever to downgrade their pay-TV service in the next six months.

Report: We stream, we binge, we value the Internet most of our services
Research, Broadband, Cloud TV
Report: We stream, we binge, we value the Internet most of our services
Mar 23 2016 1:00 PM

That Americans binge watch streaming video is no surprise; reports on our proclivity to watch more than one episode at a single sitting have been floating around since Netflix started streaming complete seasons of TV shows. But, a new report from Deloitte, its most recent iteration of the Digital Democracy Survey, points out that it’s clearly more than just House of Cards, Transparency and past seasons of Game of Thrones that has us enthralled.

Music streaming revenues top $2B in 2015 for first time, top income source
Research, Music
Music streaming revenues top $2B in 2015 for first time, top income source
Mar 23 2016 7:00 AM

Turns out streaming may not be the death knell of traditional media after all.

The Recording Industry of America (RIAA) said that retail revenues in the music industry increased about 1% last year, to nearly $7 billion, and attributes much of the growth to paid subscription streaming services like Spotify. Paid subscription streaming brought in $1.2 billion in 2015, an increase of 52% Y/Y, which more than offset losses from physical media and digital downloads.

Report: SVOD use rises, and with it so does intent to cord cut
Research, Analytics, SVOD, APAC, Cord Cutting
Report: As SVOD use increases, so does intent to cord cut
Mar 17 2016 6:45 AM

Globally, a new study found more than one-quarter of consumers (26%) watch broadcast or VOD programming via subscription streaming services like Netflix, Amazon or Hulu, and nearly one-third of them say they plan to cut the cord to pay TV.

North America has the largest segment of SVOD users, 35%, followed by Asia-Pacific (32%), Latin America (21%), the Middle East/Africa (21%) and Europe (11%).

Pages