publishers

GET UPDATES

 
Publishers say smartphone, tablet traffic up last year, worry about ad blocking
EMEA, Analytics, Ad Technology, Mobile
Publishers say smartphone, tablet traffic up last year, worry about ad blocking
Sep 07 2016 5:30 AM

Some 60% of publishers in the United Kingdom are expecting the number of programmatic partnerships to rise in 2016, according to a new survey, that also shows 80% of respondents believe monetization of data to be an important part of their business.

Ooyala News
Publishers see better living through analytics
Jun 29 2016 12:45 AM
Ooyala’s new white paper, Four Stories of Video Success: Ooyala IQ for Publishers explores the strategic role that analytics plays in publishers being able to connect with and keep their audiences, maximize profits and minimize costs. 
 
Time Inc. looks to OTT as path to brand expansion, increased ad dollars
OTT, Publisher, AVOD
Time Inc. looks to OTT as path to brand expansion, increased ad dollars
May 05 2016 10:30 AM

Coming out of NAB it was obvious 2016 was the year of OTT for broadcasters, but it appears publishers, too, see going direct to consumers with video as an opportunity that shouldn’t be missed.

The latest player? Time Inc., which today introduced the People/Entertainment Weekly Network, a free, advertiser-supported streaming video service that will broadcast original, long-form celebrity, pop culture, lifestyle and human interest series, specials and live event coverage.

Paid media ad spend climbing 5% in 2016; mobile catches TV in 2020
Mobile, Online Video Advertising
Paid media ad spend climbing 5% in 2016; mobile catches TV in 2020
Mar 25 2016 8:45 AM

Despite campaign spending during this election year and brand spending during Rio’s Summer Olympic Games, U.S. spending on paid media is expected to climb just 5%, with most of the gain coming through digital channels.

Publisher, Ad Technology
The publisher’s platform dilemma
Feb 17 2016 1:30 PM

This post originally appeared in Video Ad News.

Meredith Ooyala IQ
Ooyala News, Partners
Meredith gains viewer insights across all players with Ooyala IQ
Feb 09 2016 11:15 AM
Today we’re excited that one our most innovative customers, Meredith Corporation, has taken on Ooyala IQ to gain data-driven insights across multiple video players, including those not powered by Ooyala.
Sorosh Tavakoli, SVP of Ad Tech, Ooyala
Ad Technology
Don’t “Fire” Flash Just Yet – Why Publishers Need It
Dec 15 2015 8:15 AM
This post originally appeared in AdExchanger