programmatic

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Report: 50% of UK marketers use programmatic for buying smartphone inventory
EMEA, Mobile, Programmatic
Report: 50% of UK marketers use programmatic for buying smartphone inventory
Jan 14 2016 6:15 AM

Half of marketers in the United Kingdom are using programmatic to buy smartphone inventory despite many of the respondents to the same survey – 44% -- having no, or little, knowledge of what programmatic is.

The study, from IAB UK, reveals how crucial it is for the industry to educate both buyers and sellers of the benefits of programmatic technology.

Maria Flores, VP of Programmatic, Ooyala
Ad Technology
Video ad viewability: A 5-step survival guide for publishers
Nov 05 2015 9:30 AM
This article originally appeared in eMarketing + Commerce
 
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