programmatic ad tech


Zicam says programmatic ads nothing to sneeze at
Online Video Advertising
Programmatic ad campaign a perfect remedy for cold med sales?
Oct 27 2014 10:00 AM

Programmatic advertising has steadily gained traction in the market, but a decision by drug company Zicam may give it the shot in the arm it needs to break out.

The cold-remedy company this year has decided to aggressively implement an online programmatic campaign as well as a campaign for TV that will realy heavily on data.

Big Data, Online Video Advertising, Online Video, Analytics
ABC takes a deep dive into programmatic ad tech, hires former Videology VP
Jul 11 2014 9:00 AM

ABC, which already has been dipping its toe into programmatic ad tech, dove in a little deeper this week, hiring former Videology VP Mike Dean as VP of programmatic and data-driven sales.