programmatic ad tech

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Ooyala recognized for ‘best implementation’ among cloud-based video service providers
Ooyala News, Partners
Ooyala recognized for ‘best implementation’ among cloud-based video service providers
Apr 07 2016 6:45 AM

ABI Research’s Mobile, Multiscreen, and Cloud Video Delivery Service has named Ooyala as the “best implementation” in the space for its aggressive programmatic advertising platform, as well as strong geographic reach in the Americas, Europe, and the Middle East.

AOL rolling out ‘self-serve’ programmatic buying for linear TV
Programmatic, Ad Technology, Broadcaster
AOL rolling out ‘self-serve’ programmatic buying for linear TV
Apr 04 2016 8:15 AM

AOL is partnering with Omnicrom to roll out a self-serve programmatic TV buying module, an extension of its TV managed module that launched in 2014, that gives brands a DIY option for purchasing national ads on linear TV. The new software gives agencies more control over the data they use and money they spend.

Hulu keeps foot on the gas, acquires rights to 6 WB TV series, including ‘Blindspot,’ ‘Lucifer’
SVOD, Content Deals, Programmatic
Hulu keeps foot on the gas, acquires rights to 6 WB TV series, including ‘Blindspot,’ ‘Lucifer’
Mar 25 2016 7:00 AM

SVOD service Hulu has signed a wide-ranging content deal with Time Warner subsidiary Warner Bros. Domestic Television Distribution, giving it exclusive streaming rights to a pair of new shows, NBC’s Blindspot and Fox’s Lucifer.

Episodes will premiere on Hulu following their network airings.

Programmatic leading digital ad surge in Europe as online video ad revenue jumps 1600%
EMEA, Programmatic, Online Video Advertising
Programmatic leading digital ad surge in Europe as online video ad revenue jumps 1600%
Mar 21 2016 5:15 AM

Online video revenue across Europe increased to €375 million ($422.8 million) in 2015 from €22 million ($24.8 million) in 2012, a jump of more than 1,600%. Much of that growth has been in the programmatic ad tech space, as an increasing number of advertisers turn to programmatic to help them expand their reach to more targeted audiences.

4Q15 Video Index shows global consistency in video viewing, mobile, programmatic growth
Ooyala News
Q4 2015 Video Index shows global consistency in video viewing, mobile, programmatic growth
Mar 15 2016 7:00 AM

APAC countries are consistent with the rest of the world in terms of using mobile devices to watch video, with nearly half of all video views on smartphones and tablets, according to Ooyala’s Q4 2015 Global Video Index (available to download here).

AT&T, DirecTV launching programmatic ad sales for linear TV in Q3
Ad Technology, Programmatic, Pay TV
AT&T, DirecTV launching programmatic ad sales for linear TV in Q3
Mar 03 2016 7:30 AM

AT&T says it’s planning to offer programmatic advertising for AT&T U-verse TV and DirecTV subscribers, enabling brands to buy linear TV ads on cable networks the two services carry.

The operator is targeting Q3 for deployment after beta testing with a handful of brands. At the end of the testing, it will offer select advertisers the opportunity to use a private marketplace to buy ads, using ad tech from Videology.

Shammo: Changes coming for Go90, Custom TV as Verizon shifts gears
Earnings, Mobile, Programmatic, Pay TV
Shammo: Changes coming for Go90, Custom TV as Verizon shifts gears
Jan 21 2016 7:45 AM

Verizon is a service provider in transition. Over the past year it’s markedly placed less emphasis on growing its FiOS pay-TV platform, focusing instead on its FiOS Broadband and, even more so, on its mobile video business.

Maria Flores, VP of Programmatic, Ooyala
Ad Technology
Video ad viewability: A 5-step survival guide for publishers
Nov 05 2015 9:30 AM
This article originally appeared in eMarketing + Commerce
 
Viewability. What’s all the fuss?
 
Ooyala hires former Facebook exec, Scott Braley, as its new general manager of programmatic
Ad Technology, Programmatic, Ooyala News
Q&A with Scott Braley, Ooyala's new general manager of programmatic
Nov 03 2015 8:00 AM
Q: You were previously at OpenX, Facebook, Microsoft, etc - what excited you about Ooyala’s position and opportunity in the ad tech market that compelled you to join the team? 
 
Dish jumps into programmatic ad sales with new platform for linear TV
Programmatic, Pay TV
Dish jumps into programmatic ad sales with new platform for linear TV
Oct 26 2015 8:00 AM

Dish Network is jumping into programmatic ad sales, launching a beta test Monday before a more formal launch later this year, the satellite operator said.

"For a consumer, the lines between smartphones, computers and TVs are blurring," said Adam Gaynor, vice president of Dish Media Sales. He said Dish's platform unites TV and digital buying, “creating an easy avenue for brands to target their message comprehensively and efficiently across the entire consumer experience."

Programmatic spend to grow 160% by 2019, despite lack of understanding by many
Programmatic, Ad Technology
Programmatic spend to grow 160% by 2019, despite lack of understanding by many
Sep 28 2015 12:00 PM

Magna Global has upped its forecast for the programmatic ad industry, saying it expects display and video ads bought with the technology to increase nearly 50% this year to more than $14.2 billion globally, and said it expects programmatic to more than double by 2019 to about $37 billion.

In 2015, the expected spend on display and video advertising overall is forecast to be about $46 billion overall.

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