programmatic ad tech
The global programmatic display ad market is expected to grow at a CAGR 49% by 2019, according to a new report from Future Market Insights.
The global programmatic display advertising market was valued at $7.6 billion in 2014.
Programmatic ad spending in the U.S. grew more than 105% in 2016, with advertisers spending $6.18 billion for digital video ads purchased programmatically, up from $3 billion in 2015, a number that is expected to grow to more than $10.65 billion in 2018.
Ooyala’s new e-book Restoring the Balance: How Programmatic Levels the Playing Field for Buyers and Sellers contains a three-part series, an edited version of which originally appeared on Digiday.
Sixty percent of U.S. digital video ad spending likely will occur through programmatic channels this year, an increase of nearly 54% from a year ago, but that number could be significantly larger if more video ad inventory was available.
We may all believe that there’s no such thing as a free lunch, but consumers don’t appear to be quite willing to give up on the notion.
Indonesia and Malaysia are among the leaders when it comes to programmatic ad spending growth in the Asia Pacific region, and a new study says APAC’s six largest markets are expected to see a surge in spending over the next several years.
Nearly three-quarters (70%) of digital display advertising in the United Kingdom will be delivered programmatically, according to a new study from eMarketer.
The research company said it expects brands will spend £2.67 billion ($4.08 billion) on programmatic trading, up 44% from last year.
eMarketer said it expects U.K. digital display ad spending to make up more than three-quarters of the market by 2017.