programmatic ad tech

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Ooyala News
The future of video advertising is holistic
Apr 18 2017 8:45 AM
Holistic video advertising promises to usher in a whole new era of ad sales.
 
Ooyala’s new white paper Holistic: The Future of Data-driven Video Advertising Revenues discusses how a holistic approach solves for the growing issue of managing and maximizing sales across both direct-sold and programmatic channels at the same time.
 
Advertising, broadcasters
Broadcasters are shy to adopt programmatic [Report]
Mar 07 2017 11:00 AM
Like all good trends, programmatic advertising is on the rise.
Despite disparity in forecasts, programmatic continues rapid growth
Advertising
Despite disparity in forecasts, programmatic continues rapid growth
Jan 06 2017 6:00 AM

The global programmatic display ad market is expected to grow at a CAGR 49% by 2019, according to a new report from Future Market Insights.

The global programmatic display advertising market was valued at $7.6 billion in 2014.

AVOD in US continues to see growth, but SVOD gains in popularity
Programmatic, Monetization, SVOD, AVOD
AVOD in US continues to see growth, but SVOD gains in popularity
Dec 12 2016 10:45 AM

Programmatic ad spending in the U.S. grew more than 105% in 2016, with advertisers spending $6.18 billion for digital video ads purchased programmatically, up from $3 billion in 2015, a number that is expected to grow to more than $10.65 billion in 2018.

Ooyala News, Programmatic
Meet the new tools of programmatic
Nov 29 2016 9:15 AM

Ooyala’s new e-book Restoring the Balance: How Programmatic Levels the Playing Field for Buyers and Sellers contains a three-part series, an edited version of which originally appeared on Digiday.

It’s RIP for SSPs: here’s why
Programmatic, Ad Technology
It’s RIP for SSPs: here’s why
Oct 13 2016 11:15 AM

This post originally appeared in Exchangewire

Programmatic video ad trading revenue forecast to near $11B by 2018
Programmatic, Ad Technology
Programmatic video ad trading revenue forecast to near $11B by 2018
Oct 05 2016 1:15 PM

Sixty percent of U.S. digital video ad spending likely will occur through programmatic channels this year, an increase of nearly 54% from a year ago, but that number could be significantly larger if more video ad inventory was available.

Viewers like AVOD… if the (advertising) price is right
Ad Technology, VOD, OTT
Viewers like AVOD… if the (advertising) price is right
Sep 30 2016 11:00 AM

We may all believe that there’s no such thing as a free lunch, but consumers don’t appear to be quite willing to give up on the notion.

Programmatic ad revenue seen doubling in APAC’s top markets
Programmatic, Ad Technology
Programmatic ad revenue seen doubling in APAC’s top markets
Sep 19 2016 8:45 AM

Indonesia and Malaysia are among the leaders when it comes to programmatic ad spending growth in the Asia Pacific region, and a new study says APAC’s six largest markets are expected to see a surge in spending over the next several years.

UK sees strong growth in programmatic video, mobile ad spend
EMEA, Programmatic, Research
UK sees strong growth in programmatic video, mobile ad spend
Sep 14 2016 6:00 AM

Nearly three-quarters (70%) of digital display advertising in the United Kingdom will be delivered programmatically, according to a new study from eMarketer.

The research company said it expects brands will spend £2.67 billion ($4.08 billion) on programmatic trading, up 44% from last year.

eMarketer said it expects U.K. digital display ad spending to make up more than three-quarters of the market by 2017.

IBC notes: Programmatic, big data seen as key to industry growth
Analytics, Programmatic, EMEA
IBC panel: Programmatic, big data seen as key to industry growth
Sep 09 2016 1:45 PM

Programmatic advertising based on data that helps drive personalization is destined to be increasingly adopted as content owners look for ways to better monetize their assets.

Publishers say smartphone, tablet traffic up last year, worry about ad blocking
EMEA, Analytics, Ad Technology, Mobile
Publishers say smartphone, tablet traffic up last year, worry about ad blocking
Sep 07 2016 5:30 AM

Some 60% of publishers in the United Kingdom are expecting the number of programmatic partnerships to rise in 2016, according to a new survey, that also shows 80% of respondents believe monetization of data to be an important part of their business.

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