programmatic

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Online Video
State of the media industry: data-driven video for the win
May 23 2017 3:30 PM
Ooyala’s new State of the Media Industry 2017 report shows that data-driven video has officially become the beating heart of the digital age. 
Ooyala News
The future of video advertising is holistic
Apr 18 2017 8:45 AM
Holistic video advertising promises to usher in a whole new era of ad sales.
 
Ooyala’s new white paper Holistic: The Future of Data-driven Video Advertising Revenues discusses how a holistic approach solves for the growing issue of managing and maximizing sales across both direct-sold and programmatic channels at the same time.
 
Advertising, broadcasters
Broadcasters are shy to adopt programmatic [Report]
Mar 07 2017 11:00 AM
Like all good trends, programmatic advertising is on the rise.
It’s RIP for SSPs: here’s why
Programmatic, Ad Technology
It’s RIP for SSPs: here’s why
Oct 13 2016 11:15 AM

This post originally appeared in Exchangewire

Mobile taking increasing share of booming US programmatic market
Programmatic, Advertising, Mobile
Mobile taking increasing share of booming US programmatic market
Sep 27 2016 12:00 PM

Rapidly rising programmatic ad spending in the United States, expected to reach $17.7 billion this year, is being driven by spending on mobile devices, according to eMarketer. Mobile video ad spend is poised to double this year to $6.18 billion.

Ad Technology
73% of media buyers will shift bigger share of budget to programmatic TV buying in 2017
Jul 20 2016 11:15 AM

Nearly three-quarters (73%) of U.S. media buyers say they’ll shift more of their budgets for TV advertising to programmatic TV in 2017, according to a new report.

Ad Technology, Programmatic, EMEA
Programmatic Video: Growth Influencers In U.S., Europe
Jul 14 2016 2:45 PM

This post originally appeared in MediaPost

How will programmatic video expand globally in the months and years to come?

Programmatic
Shazam’s Glenday: Programmatic all about data, better targeting
Jun 08 2016 9:15 AM

Programmatic advertising continues to gain converts around the world, yet it still faces widespread misunderstanding of how it works and why brands should use it.

Gary Glenday, Chief Revenue Officer for music app Shazam, recently told The Drum that education of the industry would go a long way to expanding programmatic’s adoption.

Study shows programmatic ad growth CAGR of 20.56%; LatAm, APAC soaring
Ad Technology, Programmatic, APAC, LatAM
Study shows programmatic ad growth CAGR of 20.56%; LatAm, APAC soaring
May 10 2016 6:00 AM

Global programmatic advertising spending could grow at a CAGR of 20.56% during the period 2016-2020, as rising disposable income and Internet penetration in APAC and South America fuel two of the fastest growing markets for programmatic advertising, according to the report from Research and Markets.

The study said increased use of the Internet generates significant data, making it easier to identify target audience.

2016 seen as ‘pivotal year’ for programmatic video ad buying in US, mobile surges in 2017
Ad Technology, Programmatic, Mobile
2016 seen as ‘pivotal year’ for programmatic video ad buying in US, mobile surges in 2017
Apr 05 2016 8:45 AM

A new report posits that 2016 represents a tipping point for programmatic buying of video ads in the United States, claiming 56% of all digital ad spending.

A report from eMarketer said 2016 programmatic video ad spend could top $5.51 billion, nearly a quarter of all digital display ad spending.

Overall, two-thirds of the $22.1 billion in digital display ad spending, also is expected to be programmatic.

Report: Programmatic ads spend intent doubles since 2015
Programmatic, Ad Technology, Mobile
Report: Programmatic ad spend intent doubles since 2015
Jan 22 2016 7:45 AM

An increasing number of marketers and brands have embraced programmatic ad tech’s time-saving optimization and increased ROI, with a new study saying nearly two thirds (66%) of marketers plan to increase their programmatic ad spend in 2016.

That’s more than twice the number that had similar plans a year ago.

Report: 50% of UK marketers use programmatic for buying smartphone inventory
EMEA, Mobile, Programmatic
Report: 50% of UK marketers use programmatic for buying smartphone inventory
Jan 14 2016 6:15 AM

Half of marketers in the United Kingdom are using programmatic to buy smartphone inventory despite many of the respondents to the same survey – 44% -- having no, or little, knowledge of what programmatic is.

The study, from IAB UK, reveals how crucial it is for the industry to educate both buyers and sellers of the benefits of programmatic technology.

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