personalization technology


AVOD, Online Video Advertising
Four best practices for an AVOD strategy: Part 4 - Personalize
Aug 04 2016 2:45 PM
This is the final installment of a four-part series.
In this series, we’re discussing recommendations for how to get the most from your AVOD business. Yesterday in part three we discussed how to optimize your content strategy. Today, let’s review best practices for personalizing your AVOD content.
Personalized push drives mobile media engagement
Mobile, Big Data, Analytics
Personalized push drives mobile media engagement
Apr 17 2015 7:15 AM

Consumption of mobile video – especially among Millennials and Gen Edge users who often see the screen as their first and sometimes only choice -- has doubled over the past year and grown more than 532% since 2012.

Search and Recommendation, Partners
Future of TV: Personalization is Key
Mar 26 2012 9:00 AM

The following is a guest post from Carl Kirchhoff, VP of BD at real-time predictive analytics service provider Sidebar. Follow him on Twitter @CarlKir.

Personalized media platforms will maintain the primacy of Television as the most impactful and entertaining medium.