There have been a lot of fluttering hands over the past two quarters concerning Netflix’s international growth potential. But the streamer’s deal this week with Liberty Global to put Netflix on the pay-TV operator’s next-gen Horizon set-top boxes in more than 30 countries may soothe most of that nervousness.
Pay-TV operators increasingly are looking for easier ways to deliver video to their customers, and are beginning to understand the value of the SaaS model.
Ken Morse, Cisco’s CTO of video software, said more operators are getting comfortable with the idea of transitioning to a software delivery model that helps eliminate the silos the companies face today.
An interesting report out this week from J.D. Power on the satisfaction level among users of streaming studies. The report shows that cord stackers, people who complement their cable subscriptions with streaming services like Netflix, show the highest level of satisfaction, scoring 826 on a 1,000-point scale.
The lowest level of satisfaction? 802 among cord cutters. Cord nevers score streaming services at 807 and cord shavers at 822.
After a lackluster first quarter that saw Brazil’s pay-TV subscriber growth come to a grinding halt and churn into losses, the country’s telecom regulator reports that Q2 has seen steady – albeit small – gains.
Anatel said pay-TV subscriptions – which dropped by 850,000 between April 2015 and April 2016 – had begun to rebound, growing 42,663 quarter-over-quarter, but still down about 204,180 since the end of 2015.
Yet another report out today pointing to growing U.S. pay-TV subscriber losses as customers continue to bail on traditional television.
Leichtman Research Group (LRG) said the 11 biggest pay-TV providers in the U.S. lost about 665,000 subscribers in Q2, an increase of more than 22% compared to the 545,000 it lost in Q2 2015.
That brings losses over the past year to more than 705,000, 86% more than the previous year when the industry lost 380,000 customers.
More than a quarter of Mexican consumer watch video online, with smartphones being their primary device for consumption. OTT is playing an increasing role among consumers in Mexico where just 46% of households have a pay-TV subscription.
A new study found that nearly two thirds of users – 62% -- watch video on smartphones, with YouTube being the content most users, more than 90%, say they’ve watched.
New research says strong pay-TV growth is anticipated in the Middle East and Africa region with subscriptions expected to reach 54.1 million by 2021, an increase of 67% since 2015, despite continued pressure from OTT video.
German pay-TV and SVOD revenues are forecast to increase as much as 11% to $2.78 billion euros ($3.08 billion) in 2016 and revenues in German-speaking territories (Germany, Austria and Switzerland) to almost 3 billion euros ($3.29 billion) as it gains traction with viewers in German-speaking territories and offers more programming than traditional broadcast television.
While uncertain economic conditions certainly have prompted a slide in Brazil’s pay-TV subscriber numbers, a recent study shows nearly 12% of subscribers may be leaving for a familiar reason (to North American operators, anyway): An increase in cord cutting due to Netflix’s traction among consumers.
A pair of reports this week point to SVOD becoming more central in American’s video viewing, as more than half of U.S. households now have at least one subscription video service.
Leichtman Research Group Wednesday said 59% of HHs subscribe to Netflix, Amazon or Hulu, an increase of more than 25% since 2014. LRG also found that nearly half (47%) subscribe to two or more services.
Multiscreen video service is nearly ubiquitous in Europe, with 92% of service providers now offering multiscreen services, nearly half (49%) providing access to third-party OTT services on their platforms, and 30% offering standalone, unbundled OTT services.