The increasing penetration of smartphones, tablets and high-speed broadband is driving global OTT revenues at an increasing pace, with forecasters expecting it to see a compound annual growth rate (CAGR) of 14.5% through 2026.
With more than 300 million Internet users and nearly one billion smartphone users, India is developing into a major market for over-the-top video, especially with nearly one third of the population consisting of consumers in the Millennials and Gen Edge generations.
Brazil’s pay-TV woes continued in August with Y/Y subscriber numbers falling to 18.9 million from 19.6 million in 2015, the National Telecommunications Agency (Anatel) reported. The 3.5% decline puts the industry down about 673,000 customers, as a sluggish economy and increased number of OTT users continue to take a toll.
When compared to July 2016, the number of pay-TV subscribers was down by 20,737.
Operator American Movil is trolling for new customers in Latin America, rolling out a free streaming service called Claro Video Básico in a number of markets.
The service, on the same website as its SVOD and TVOD offerings, has a very limited catalog of some 500 titles, including content for kids, movies, short films and documentaries and sports. It does include Claro Video’s original productions La Hermandad and El Torito.
An edited version of this article first appeared in Exchangewire.
OTT TV and video revenues in Western Europe will more than double to $14.6 billion in 2021, up from $8.2 billion this year and $6.4 billion in 2015, a new study says. The United Kingdom is expected to maintain its market-leader position, adding $2.3 billion in new revenue between 2015 and 2021.
The number of subscription video on demand (SVOD) customers in Eastern Europe is forecast to grow nearly six-fold by 2021 to 19.7 million, up from 3.4 million in 2015 and a scant 125,000 in 2010, as new platforms continue to deploy in the region.
Digital TV Research reports that Russia alone will have more than 10 million SVOD subs by 2021.
German, Austrian and Swiss sports fans are getting a new over-the-top service from U.K.-based Perform Group that will deliver content ranging from NBA and NFL games to tennis, handball, ice-hockey and darts, with games from Bundesliga – which it just bought online rights for – likely serving as the lynchpin for the service.
Latin America is a huge smartphone market, on track to become the second largest behind Asia Pacific. In LatAm, Millennials are especially likely to purchase a mobile phone in lieu of a television set. So, it’s notable that Netflix is looking to leverage that predilection by making a deal with Latin American operator Millicom to preload its Netflix app on the service provider’s Tigo and TigoUNE customers’ Android smartphones.
Mobile users in India looking to keep data usage down and still have access to online videos are getting a break from YouTube, which is rolling out a new feature that will allow consumers to download video at night when data rates are cheaper.
The “Smart Offline” feature isn’t currently offered from all mobile operators, but YouTube is making it available to any of them in the country.
Warner Bros. is launching a new unit to build its online video entertainment chops, hoping it can capture the increasingly large segment of cord nevers/cutters/shavers and personified by Millennials and the following Gen Edge demographic.
The nascent Warner Bros. Digital Networks (WBDN) group is tasked with creating and launching new web video channels, and on expanding WB’s current online services.
Add Snapchat to the social media services that have signed big streaming deals with some of sports iconic events. The company agreed to a three-year deal to stream some live content from the All England Tennis and Croquet club – A.K.A. Wimbledon – including user footage from the men and women’s finals.
Snapchat also will be allowed to sell ad spots to sponsors, including Stella Artois and Häagen-Dazs.