Has cord cutting finally run its course among U.S. operators who have, over the past five years, watched millions of subscribers walk away from traditional pay-TV delivery? Are Millennials – and their following generation, Gen Edge – ready to join Gen X and Baby Boomers in tying themselves to arcane and expensive contracts that deliver bloated tiers of content that they have little interest in watching, let alone paying for?
A recent study from a consumer research firm found an astonishing 41% of U.S. adults said they’d be shaving — or cutting — the pay-TV cord in the next 12 months. They also found satisfaction with OTT was higher than with pay TV and that they were more likely to recommend an OTT service to a friend or family member than a pay-TV service.
Hooq, the subscription video on-demand service backed by SingTel, Sony and Warner Bros., has deployed in Singapore, looking to gain a bigger foothold in its battle with Netflix.
Just more than a year after its launch, PCCW Media’s OTT video service, Viu, has rolled out in the Philippines.
The ad-supported service originally launched in Hong Kong in October 2015, and has since deployed in Singapore, Malaysia, Indonesia and India.
AT&T today detailed its new DirecTV Now streaming offer, targeting the growing number of cord cutters and cord nevers in the United States who are looking for alternatives to the traditional pay-TV landscape.
The service will launch Wednesday and promises “on-demand and live programming from many networks” in addition to premium add-ons and some significant gaps (notably CBS and Showtime).
Sling TV is rolling out a limited cloud DVR beta program for Roku users, with features that include conflict-free recording, the ability to pause, rewind or fast-forward recorded content, and simple space management.
The launch, currently by invitation only, is scheduled for December, and Sling TV said it will have support for additional devices in the coming months.
Count Internet Service Provider (ISP) Cogent as one of the video service providers that believe over-the-top delivery will be the long-term winner in the battle for eyeballs because “it’s cheaper, it is affordable, it is time shiftable and it allows you a much greater choice in content.”
The increasing penetration of smartphones, tablets and high-speed broadband is driving global OTT revenues at an increasing pace, with forecasters expecting it to see a compound annual growth rate (CAGR) of 14.5% through 2026.
Revenues for the Mexican pay-TV industry were up nearly 23% year-over-year in Q3, increasing to $953 million. Much of that growth is attributable to continued subscriber growth in the country as operators bundle services to decrease churn and increase customer loyalty.
But pay-TV operators are also rolling out inexpensive content packages and, perhaps more importantly, making it easy to access video-on-demand services and OTT.