Speaking on Monday at the UBS Global Media & Communications Conference, Viacom CEO Philippe Dauman stressed that networks need to invest in more programming geared towards younger viewers. Specifically, he delved into Viacom’s plans to invest more in its TV Everywhere plans, to better reach those younger viewers on any (and every) device they are watching on.
At the turn of the new year, I wrote in a headline that we should expect more broadcast-quality original video this year.
Screenwriters, it's time to dust off those scripts. Amazon is getting in the original programming game and it wants your ideas.