U.S. election news is trending. What else is trending these days? Live streaming.
Ever wondered what content your customers are watching in the morning? Or, how it differs from content they watch at night? Perhaps, what devices they use on the train ride to their London office, or after the afternoon nap at work in China or how long do viewers in the U.S. watch just before bedtime?
As video and audiences migrate across devices, it is imperative to get a full understanding of audience behavior and content performance across the breadth of these devices to be able to make strategic business decisions.
Accenture is partnering with Ooyala to deliver a more advanced video offering to broadcast, cable TV, digital media, and telecommunications service providers.
Accenture says it will integrate Ooyala Pulse, the company’s advertising server and advertising management technology, Ooyala IQ, an award-winning analytics tool, and Ooyala Discovery, a technology that provides content recommendation capabilities, into its Accenture Video Solution.