Ooyala Global Video Index

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SVOD
Offline viewing for SVOD: measurement is the key
Apr 06 2017 11:30 AM
Offline viewing has become a de rigueur feature among SVOD services like Netflix and Amazon these days, giving audiences the flexibility to download and watch content on-the-go as they continue to consume greater amounts of
Video Index
How will your AVOD service perform across the globe? New Q4 Global Video Index reports
Mar 14 2017 7:45 AM
Everyone watches online video the same way, right? Nope.
 
Ooyala’s Q4 2016 Global Video Index found that a publisher’s ad-supported content that’s distributed globally has a different – sometimes radically different – viewer profile depending on the region in which it’s watched.
 
Ooyala’s Q3 2016 Global Video Index: Longer content migrating more rapidly to mobile
Video Index, Mobile, EMEA
Ooyala’s Q3 2016 Global Video Index: Longer content migrating more rapidly to mobile
Dec 08 2016 8:00 AM

There were more video views on mobile devices in Q3 than on any other device, continuing a growth trend that began with the earliest iterations of Ooyala’s Global Video Index. But it’s the kind of video that viewers are watching on mobile devices that we found most interesting in Ooyala’s Q3 2016 Global Video Index.

Ooyala Q1 Video Index: SVOD vs. AVOD engagement; the QoE impact
Video Index, Research, Ooyala News
Ooyala Q1 Video Index: SVOD vs. AVOD engagement; the QoE impact
Jun 16 2016 1:45 PM

A 22% increase in the amount of premium video inventory available programmatically in Q1 helped drive a 74% increase in paid ad impressions, according to Ooyala’s Q1 2016 Global Video Index.

The report also found a 13% increase in private marketplace CPMs during the quarter, one which traditionally falls off following the Q4 holiday season.

4Q15 Video Index shows global consistency in video viewing, mobile, programmatic growth
Ooyala News
Q4 2015 Video Index shows global consistency in video viewing, mobile, programmatic growth
Mar 15 2016 7:00 AM

APAC countries are consistent with the rest of the world in terms of using mobile devices to watch video, with nearly half of all video views on smartphones and tablets, according to Ooyala’s Q4 2015 Global Video Index (available to download here).

Video Index, EMEA, Mobile, Sports
Ooyala Q3 Video Index European mobile video views top 53%; on mobile, sports is king
Dec 10 2015 5:15 AM

Ireland and the United Kingdom are leading Europe – and the rest of the world (ROW) – in watching video on mobile devices, according to Ooyala’s Q3 2015 Global Video Index.

The latest iteration of the report shows that the Irish and British, especially, watch the most mobile video (66% of all video views) on smartphones and tablets, helping Europe to a ROW-leading 53%.

Ooyala Quarterly Video Index shows mobile viewing, ad impressions growing
Video Index, Mobile, OTT, Online Video Advertising
Ooyala Quarterly Video Index shows mobile viewing, ad impressions growing
Sep 16 2015 3:15 AM

Ooyala’s Q2 2015 Global Video Index showed that nearly half of all video plays and ad impressions for publishers occurred on mobile devices.

In the latest Index, released today, Ooyala said 44% of all video views in the quarter were on mobile devices, an increase of 844% since the second quarter of 2012, and a compound annual growth rate that exceeds 110%.

Ooyala released its Q1 2015 Video Index today
Analytics, Ooyala News, Video Index
New Ooyala report shows mobile viewing is booming and advertising is catching up
Jun 25 2015 3:45 PM

Ooyala released its Q1 2015 Video Index today (download it here) capturing the shifting viewing trends of more than 220 million unique users in nearly every country in the world, spanning Ooyala’s 500+ customer base of the world’s largest broadcasters and publishers. This quarter’s report shows mobile viewing now accounts for 42% of all online viewing.

Ooyala webinar: Inside the Numbers, Ooyala's Q4 Global Video Index
Ooyala News, Video Index, Analytics
Ooyala webinar: Inside the Numbers, Ooyala's Q4 Global Video Index
Mar 23 2015 5:45 AM

Don’t miss Tuesday’s webinar, Inside the Numbers, where we take a deeper dive into the Q4 2014 Video Index.

The free webinar will take a look at mobile video views – which soared in December – and how the continuing migration of advertising dollars from broadcasters and publishers is changing the landscape of online video.

Ooyala’s Video Index: Q4 mobile video views, ad impressions soar
Ooyala News
Ooyala’s Video Index: Q4 mobile video views, ad impressions soar
Mar 11 2015 5:30 AM

Mobile and tablet video use soared in the fourth quarter with more than one-third of all video views on mobile phones and tablets, Ooyala’s Q4 2014 Global Video Index reports today (download it here).

Fully 34% of all video plays in Q4 were on tablets and smart phones – more than 2X growth from a year ago – and the trend is accelerating. December’s tablet and smartphone views grew to 38% of all video plays.