Ooyala News
Ooyala Pulse now supports error reporting
Jan 18 2017 9:15 AM

Wondering why some ads fail to deliver an impression to your site? Our new feature helps you diagnose the problem.

Support for third-party ad tags has always been important to Ooyala customers and today we are introducing error reporting.

Ooyala News, broadcasters
OTT is the new normal in the broadcast industry
Jan 04 2017 7:45 AM

Ooyala’s new State of the Broadcast Industry 2017 report underscores the fact that OTT is a central part of the broadcast experience today and will be even more so in the coming years.

Ooyala’s Q3 2016 Global Video Index: Longer content migrating more rapidly to mobile
Video Index, Mobile, EMEA
Ooyala’s Q3 2016 Global Video Index: Longer content migrating more rapidly to mobile
Dec 08 2016 8:00 AM

There were more video views on mobile devices in Q3 than on any other device, continuing a growth trend that began with the earliest iterations of Ooyala’s Global Video Index. But it’s the kind of video that viewers are watching on mobile devices that we found most interesting in Ooyala’s Q3 2016 Global Video Index.

Ooyala News
How to save money, time and resources on a major TV production
Nov 17 2016 8:00 AM

Ooyala’s new guide, The Flex Factor: How to save money, time and resources on a major TV production walks through each production step of a typical series and shows how only Ooyala Flex provides insights throughout every stage of a video asset’s production lifecycle.

Only Ooyala leads the way
Ooyala News
Only Ooyala leads the way
Sep 07 2016 4:15 AM

Nearly ten years ago, Ooyala emerged as a top innovator in delivering integrated video streaming and analytics.

Now, we power every part of the digital video lifecycle from concept to monetization.

Ooyala’s new white paper, 25 Stories of Video Success, looks at how only Ooyala has addressed today’s complex video market through our comprehensive set of data-driven video solutions -- told through the stories of those who know us best: our customers across the globe.

Ooyala News
NAB: Jonathan Wilner talks OTT directions, live streaming with Beet.TV
Apr 25 2016 4:15 PM

At NAB last week, Beet.TV's Andy Plesser sat down with Ooyala's vice president of products and strategy, Jonathan Wilner to discuss the evolution of over-the-top television as reflected at NAB. Wilner addresses live streaming on Facebook and Ooyala's role in it, as well as issues in programmatic advertising, video playback, ad standards and formats, video analytics and measurement, and the increased focus in online distribution among broadcasters everywhere.

Ooyala News
Ad tech innovations amplify yield in a quickly evolving space
Feb 17 2016 5:00 AM

Ooyala’s new white paper, Amplify Video Inventory Yield with These Ad Tech Innovations, reminds us how quickly the video ad ecosystem is evolving.

Ooyala News
OTT moves to center stage in the broadcast industry
Jan 06 2016 5:15 AM

From Ooyala’s new State of the Broadcast Industry 2016 report, it’s clear that the changes consumers (particularly Millennials) are now demanding of their viewing experiences are affecting all areas of the business -- from industry deal-making to content packaging, tech investments and ad monetization strategies -- and

Ooyala hires former Facebook exec, Scott Braley, as its new general manager of programmatic
Ad Technology, Programmatic, Ooyala News
Q&A with Scott Braley, Ooyala's new general manager of programmatic
Nov 03 2015 8:00 AM
Q: You were previously at OpenX, Facebook, Microsoft, etc - what excited you about Ooyala’s position and opportunity in the ad tech market that compelled you to join the team? 
Ooyala News, Ad Technology
Broadcasters, publishers drive programmatic direct revenue growth
Sep 10 2015 8:00 AM

Ooyala today shared data demonstrating significant programmatic ad revenue growth across an array of broadcasters and publishers using its programmatic trading platform, Ooyala Pulse SSP.

From the beginning of March 2015 through June 2015, a set of more than 40 broadcasters and publishers across Europe saw their effective cost per thousand impressions (eCPMs) increase more than 25%, and saw their collective programmatic ad revenue grow 119%.

Report: US Premium OTT revenues to top $8B by 2018
Jul 15 2015 3:30 AM

Vindicia and Ooyala released a new research report, “Prospects for Premium OTT in the USA”, identifying the driving forces behind premium OTT video growth in the US.

Ooyala News, OTT, Cloud TV
Ooyala acquires media logistics and workflow platform Nativ; Open letter from CEO
Jun 29 2015 8:00 AM

Today we took another big step forward in executing our strategy to deliver the most comprehensive platform for managing, distributing and monetizing personalized cloud TV and video services.