online video

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Mashable partnering with Bravo Media to develop four short-form video series
Content, Online Video
Mashable partnering with Bravo Media to develop four short-form video series
Mar 18 2016 5:00 AM

As the importance of originals continues to grow for SVOD players like Netflix and Amazon, other arms of the digital media industry also have begun to dip their toes in the original content pool, including media company Mashable, which this week announced it would work with Bravo Media to develop a slate of new digital series.

4Q15 Video Index shows global consistency in video viewing, mobile, programmatic growth
Ooyala News
Q4 2015 Video Index shows global consistency in video viewing, mobile, programmatic growth
Mar 15 2016 7:00 AM

APAC countries are consistent with the rest of the world in terms of using mobile devices to watch video, with nearly half of all video views on smartphones and tablets, according to Ooyala’s Q4 2015 Global Video Index (available to download here).

Australians watch more online, less broadcast TV as market begins to turn
APAC, Research, Online Video
Streaming taking bigger bite of Australians’ TV viewing; broadcast viewing down
Mar 08 2016 5:30 PM

The online video boom is still in its early stages in Australia, but streaming video already has begun to cut into the time consumers spend watching broadcast television, while also seeing huge gains in the amount of time video was watched on smartphones and tablets.

Study: A bad mobile video experience can be as stressful as taking a math test
Mobile, Online Video, Cloud TV, Research
Study: A bad mobile video experience can be as stressful as taking a math test
Feb 17 2016 7:15 AM

More than 68 million mobile device subscriptions across the world were added in Q4 2015, including 21 million in India, 6 million in China, 5 million in each of the U.S. and Myanmar and 3 million in Nigeria, with mobile traffic growing 65% year-over-year.

Globally, there are 7.3 billion subscriptions, according to Ericsson’s latest Mobility Report, which was released for Mobile World Congress in Barcelona this week, roughly the same number as there are people in the world.

Video Piracy: The simple solution to a $6 billion global problem
Online Video, Content
Video Piracy: The simple solution to a $6 billion global problem
Feb 16 2016 4:30 AM

This article originally appeared on Streaming Media.com.

Share your Netflix password? Maybe loan a friend your HBO password for the weekend? Aye, bucko, it’s a pirate’s life for you.

But, while media companies could be losing revenue—as much as $500 million annually, one study estimates—from the “friendliness” of subscribers, password sharing isn’t a major worry, even though a Consumer Reports survey found nearly half of Americans admit to it.

OTT: Something else to watch
OTT, Online Video, Cloud TV
OTT: Something else to watch
Feb 16 2016 3:45 AM

Conversations at the Digital Entertainment World (DEW) Expo 2016 brought to mind a truism about the world of consumers and entertainment:

Never underestimate the ability of audiences to find something else to watch.

Report: Programmatic ads spend intent doubles since 2015
Programmatic, Ad Technology, Mobile
Report: Programmatic ad spend intent doubles since 2015
Jan 22 2016 7:45 AM

An increasing number of marketers and brands have embraced programmatic ad tech’s time-saving optimization and increased ROI, with a new study saying nearly two thirds (66%) of marketers plan to increase their programmatic ad spend in 2016.

That’s more than twice the number that had similar plans a year ago.

CES launches underline consumers' exodus to mobile devices for video consumption
Cloud TV, Mobile, Millennials
CES launches underline consumers' exodus to mobile devices for video consumption
Jan 11 2016 8:00 AM

Nearly two thirds of consumers globally prefer to access Internet TV on mobile devices, a new study says, a trend underlined by last week’s CES launches of 4K screens on mobile devices and debuts of new Airplay, Chromecast and Miracast enabled devices.

Yahoo Screen goes dark as tech giant refocuses video efforts
Online Video
Yahoo Screen goes dark as tech giant refocuses video efforts
Jan 04 2016 12:00 PM

The turmoil at Yahoo continues as the once venerable Internet portal continues to redefine itself, this time by shutting down its Yahoo Screen app, which it had backed with some pretty pricey content, including episodes from Saturday Night Live, clips from NFL games, original content and even the relaunch of the popular comedy Community after NBC dropped the show.

But the end of Yahoo Screen doesn’t necessarily mean the end of Yahoo’s video ambitions.

Online video viewing time climbing as more content comes OTT
Millennials, SVOD, Cloud TV
Online video viewing time climbing as more content comes OTT
Dec 16 2015 11:30 AM

Yet another study has just been released saying, wait for it… people are watching online video.

The latest report, this one from CDN provider Limelight Networks, says more than 83% of consumers watch online video, up from 79% in April.

And, the number of viewers who watch more than four hours a week increased to 36% from 30% eight months ago, it said in its State of Online Video report, a semi-annual look at the industry it launched this year.

IBM, Harmonic shore up video efforts with a pair of tech acquisitions
Mergers & Acquisitions, Online Video
IBM, Harmonic shore up video efforts with a pair of tech acquisitions
Dec 08 2015 3:15 PM

Chomp, chomp… that’s the sound of ongoing consolidation in the digital video infrastructure market where Harmonic announced a $75 million deal to acquire Thomson Video Networks for $75 million in cash, plus $15 million in post-closing adjustments. The other chomp? IBM also announced it had acquired Clearleap for an undisclosed sum.

Report: Growing number of online video viewers use tablets to watch
Mobile, Millennials, OTT
Report: Growing number of online video viewers use tablets to watch
Sep 23 2015 8:45 AM

More than half of Americans 16- to 64-years-old who watch online video say they use tablets to watch video, a new survey says, up from just more than one-third a year ago.

And, according to Hub Research, in its annual Finding Input One report, nearly three-quarters of respondents say they watch shows from online sources on a TV connected to the Internet, up from 62% last year, bringing Cloud TV firmly to the big screen.

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