As the importance of originals continues to grow for SVOD players like Netflix and Amazon, other arms of the digital media industry also have begun to dip their toes in the original content pool, including media company Mashable, which this week announced it would work with Bravo Media to develop a slate of new digital series.
APAC countries are consistent with the rest of the world in terms of using mobile devices to watch video, with nearly half of all video views on smartphones and tablets, according to Ooyala’s Q4 2015 Global Video Index (available to download here).
The online video boom is still in its early stages in Australia, but streaming video already has begun to cut into the time consumers spend watching broadcast television, while also seeing huge gains in the amount of time video was watched on smartphones and tablets.
More than 68 million mobile device subscriptions across the world were added in Q4 2015, including 21 million in India, 6 million in China, 5 million in each of the U.S. and Myanmar and 3 million in Nigeria, with mobile traffic growing 65% year-over-year.
Globally, there are 7.3 billion subscriptions, according to Ericsson’s latest Mobility Report, which was released for Mobile World Congress in Barcelona this week, roughly the same number as there are people in the world.
This article originally appeared on Streaming Media.com.
Share your Netflix password? Maybe loan a friend your HBO password for the weekend? Aye, bucko, it’s a pirate’s life for you.
But, while media companies could be losing revenue—as much as $500 million annually, one study estimates—from the “friendliness” of subscribers, password sharing isn’t a major worry, even though a Consumer Reports survey found nearly half of Americans admit to it.
An increasing number of marketers and brands have embraced programmatic ad tech’s time-saving optimization and increased ROI, with a new study saying nearly two thirds (66%) of marketers plan to increase their programmatic ad spend in 2016.
That’s more than twice the number that had similar plans a year ago.
Nearly two thirds of consumers globally prefer to access Internet TV on mobile devices, a new study says, a trend underlined by last week’s CES launches of 4K screens on mobile devices and debuts of new Airplay, Chromecast and Miracast enabled devices.
The turmoil at Yahoo continues as the once venerable Internet portal continues to redefine itself, this time by shutting down its Yahoo Screen app, which it had backed with some pretty pricey content, including episodes from Saturday Night Live, clips from NFL games, original content and even the relaunch of the popular comedy Community after NBC dropped the show.
But the end of Yahoo Screen doesn’t necessarily mean the end of Yahoo’s video ambitions.
Yet another study has just been released saying, wait for it… people are watching online video.
The latest report, this one from CDN provider Limelight Networks, says more than 83% of consumers watch online video, up from 79% in April.
And, the number of viewers who watch more than four hours a week increased to 36% from 30% eight months ago, it said in its State of Online Video report, a semi-annual look at the industry it launched this year.
Chomp, chomp… that’s the sound of ongoing consolidation in the digital video infrastructure market where Harmonic announced a $75 million deal to acquire Thomson Video Networks for $75 million in cash, plus $15 million in post-closing adjustments. The other chomp? IBM also announced it had acquired Clearleap for an undisclosed sum.
More than half of Americans 16- to 64-years-old who watch online video say they use tablets to watch video, a new survey says, up from just more than one-third a year ago.
And, according to Hub Research, in its annual Finding Input One report, nearly three-quarters of respondents say they watch shows from online sources on a TV connected to the Internet, up from 62% last year, bringing Cloud TV firmly to the big screen.