AMC has taken a minority share in Funny or Die, the online comedy channel, in a deal that aims to leverage the strength that AMC-owned IFC has in the linear space and Funny or Die has online and in social media.
Next year, for the first time, adults in Germany will spend more time with online digital media than viewing TV, a shift in viewing patterns that are even showing up with older consumers.
eMarketer forecasts that German adults will spend 3 hours and 44 minutes per day online compared to 3 hours and 38 minutes watching television; in all, digital media consumption will be up by 5.8% among consumers 18 and older, while daily TV viewing time is forecast to decline 0.3%.
Sixty percent of U.S. digital video ad spending likely will occur through programmatic channels this year, an increase of nearly 54% from a year ago, but that number could be significantly larger if more video ad inventory was available.
Turner Networks has been experimenting with ad loads on both its liner and online video products for a couple of years, increasing the number of ads on its online video products and, more recently, reducing its ad loads on linear programming.
The results on the linear side have been strong, – increasing both ratings and actual commercial consumption – said Turner Networks entertainment President Kevin Reilly.
The long-expected move of mobile devices into the No. 1 platform for viewing online video is forecast to occur in 2016, as mobile viewing is expected to rise 39% over 2015, according to ZenithOptima’s Online Video Forecasts 2016.
Competition in Ireland’s mobile phone market is heating up and operator Eir is looking at social media – which includes, of course, video – as a principle battleground.
The service provider is offering users unlimited use (to a point) of Facebook, Twitter and Instagram with no data charges up to 60GB a month. Users can add another 15 GB for 20 euros.
Facebook is offering former clients of its now-closed LiveRail programmatic ad tech platform the option of riding on an abbreviated version of the platform, but that still means publishers will need to come up with their own alternative for most of their programmatic needs, according to a published report.
If you haven’t been tracking our player releases, I think it’s worth taking a moment to get up to speed. Late last year, the playback team started a monthly release cadence to continually upgrade the player.
Video traffic continues to grow on the Internet, forecast to make up 79% of all traffic by 2020, dwarfing the traffic from the plethora of devices that make up the Internet of Things.
Cisco forecasts global IP traffic to nearly triple over the next five years as more than one billion new Internet users drive growth at a CAGR of 22%.
Digital publisher Mashable has gotten its second major infusion of capital in the past year, this time from Turner Broadcasting, which led a $15 million dollar round for the online news site as it continues pushing its efforts to expand its video offerings and break into TV.
Turner Warner Investments last year led a $17 million round for Mashable.
The volume of U.S consumers that stream video to their smartphones is continuing to increase with a new report saying the behavior has become nearly ubiquitous as 81% of Americans who use smartphones now stream to them.
NPD Group said the trend, not surprisingly, is being driven by Millennials under 25, who spend more than twice as much time watching video content on YouTube and Netflix mobile apps compared to users who are over the age of 25.