online video trends
In this edition of On the Record, Videomind caught up with Rags Gupta, general manager of Ooyala EMEA and former chief commercial offiicer of Videoplaza, an Ooyala company and Europe's leading ad tech provider.
In part one of a two-part interview, Rags covers the biggest trends in ad tech in 2014 and looks at some of its biggest challenges and opportunities for 2015 including currency standardization and the industry's "flight to quality."
We are moving forward.
Whether you were a fan of Aereo, or believe as the Supreme Court did that it infringed on copyrights in streaming broadcast content captured on its array of dime-sized antennas, the fact remains: the Aereo debate helped move our industry forward.
There’s little question the economies of pay-TV are changing as consumers look for better values and new entrants to the fray – in the form of subscription video on demand services like Netflix, Hulu Plus and Amazon – look to offer supplemental video content to consumers.
But, what’s the winning business model? Who’ll be the winners, and losers, as a new economic model continues to evolve?
U.S. online viewing continued to grow in popularity in December, according to the latest numbers from comScore, with views of online videos exceeding 50 billion for the first time.
Some 52.4 billion videos were watched by 188.2 million U.S. viewers, the company estimated.
Co-founder, Director of Solutions
This article previously appeared in Venture Beat.
Nothing moves slowly in the wide, wild world of online video. As we embark on a new year, filled with ever more changes, here are a few of my predictions for the online video industry in 2014.
How’d online video do in 2013? It depends, I guess, on how you define “wow.” By any definition, it was outstanding... and there's more to come.
Canada’s The Globe and Mail” points out that the Top 10 online video ads generated 16.9 million shares in 2011. A year later, it was 19 million. This year? As of November, a cool 29 million.
This story previously appeared in AllThingsD.
Silicon Valley loves nothing more than a little disruption, and the disrupt du jour is in the TV industry. The meme? That digital is driving a revolution in television comparable to the one that upended the music industry a little over a decade ago.
I don’t agree. I think that today’s TV is a lot like it was a decade ago.