online video trends


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Ooyala News
State of the broadcast industry 2018: hello, OTT 2.0
Jan 03 2018 9:30 AM
Ooyala’s eagerly anticipated annual State of the Broadcast Industry report for 2018 charts the course for the ‘OTT 2.0’ era. Companies in the space are harnessing the hard-earned OTT lessons learned over the past few years of experimentation and rising competition.
Rags Gupta Ooyala Videoplaza Ad Tech
Interviews, Ooyala News, Ad Technology, Programmatic
On the Record with Rags Gupta: Ad Tech's Flight to Quality (part 1 of 2)
Mar 24 2015 12:45 PM

In this edition of On the Record, Videomind caught up with Rags Gupta, general manager of Ooyala EMEA and former chief commercial offiicer of Videoplaza, an Ooyala company and Europe's leading ad tech provider.

In part one of a two-part interview, Rags covers the biggest trends in ad tech in 2014 and looks at some of its biggest challenges and opportunities for 2015 including currency standardization and the industry's "flight to quality."

Leadership, Online Video, Pay TV, Live Streaming, OTT
Aereo decision underlines need for true innovation
Jul 07 2014 9:00 AM

We are moving forward.

Whether you were a fan of Aereo, or believe as the Supreme Court did that it infringed on copyrights in streaming broadcast content captured on its array of dime-sized antennas, the fact remains: the Aereo debate helped move our industry forward.

Big Data, Online Video, Pay TV
NAB Panel: Who wins battle for subs? Operators who know their customers best
Apr 10 2014 9:00 AM

There’s little question the economies of pay-TV are changing as consumers look for better values and new entrants to the fray – in the form of subscription video on demand services like Netflix, Hulu Plus and Amazon – look to offer supplemental video content to consumers.

But, what’s the winning business model? Who’ll be the winners, and losers, as a new economic model continues to evolve?

Online Video Advertising, EMEA
U.K. digital publishers count on continued video ad growth in 2014
Jan 10 2014 8:00 AM

U.K. digital video ad revenue was up more than one-third in Q3 2013, reports Deloitte and the Association of Online Publishers.

It was the sixth quarter in a row that the format led growth in digital advertising revenues, which were up 18% overall for the quarter compared to a year ago.

Online Video
U.S. viewers watch 50B videos in December, the most ever in a month
Jan 10 2014 8:00 AM

U.S. online viewing continued to grow in popularity in December, according to the latest numbers from comScore, with views of online videos exceeding 50 billion for the first time.

Some 52.4 billion videos were watched by 188.2 million U.S. viewers, the company estimated.

Online Video, Leadership, Ooyala News, SVOD
Netflix will go on a diet — and other bold predictions about online video
Jan 02 2014 8:00 AM

Co-founder, Director of Solutions

This article previously appeared in Venture Beat.

Nothing moves slowly in the wide, wild world of online video. As we embark on a new year, filled with ever more changes, here are a few of my predictions for the online video industry in 2014.

Online Video Advertising, Online Video
2013? It was a 'wow' year for online video
Dec 20 2013 8:00 AM

How’d online video do in 2013? It depends, I guess, on how you define “wow.” By any definition, it was outstanding... and there's more to come.

Canada’s The Globe and Mail” points out that the Top 10 online video ads generated 16.9 million shares in 2011. A year later, it was 19 million. This year? As of November, a cool 29 million.

Leadership, Ooyala News, Online Video
Same sh*t, different screen: The disruption myth and digital TV
Dec 05 2013 8:00 AM

This story previously appeared in AllThingsD.

Silicon Valley loves nothing more than a little disruption, and the disrupt du jour is in the TV industry. The meme? That digital is driving a revolution in television comparable to the one that upended the music industry a little over a decade ago.

I don’t agree. I think that today’s TV is a lot like it was a decade ago.

Mobile, Online Video, Online Video Advertising
TubeMogul's Head of Operations Breaks Down the Latest Mobile Video Ad Data
Oct 14 2013 9:00 AM
We're big fans of data here at VideoMind, so we got pretty excited after we heard about a mobile video report from TubeMogul that tracked tablet and mobile video usage by time of day, among other mobile video metrics.
EMEA, Online Video
Britons Now Spend 1 in 12 Waking Minutes Online - EMEA Update
Oct 14 2013 9:00 AM
Online video is a global opportunity for brands, broadcasters and companies operating around the world. In fact, more than half of Ooyala’s online video plays occur outside the United States. 
This week we’re introducing a new series on VideoMind focused on the latest streaming media news from Europe, the Middle East and Africa called the EMEA Update.
Let’s get right to it:
Big Data, Online Video, Leadership
Ooyala Co-Founder Sean Knapp: Mobile, Tablet Video Grew 10X in Two Years
Sep 23 2013 9:00 AM
Ooyala’s Chief Product Officer Sean Knapp recently appeared on CNBC’s Big Data Download to discuss the latest mobile video viewing trends from Ooyala’s Global Video Index with host Courtney Reagan and Yahoo! Finance’s Lauren Lyster.