online video monetization


Facebook boards the mid-roll ad train
Feb 24 2017 4:30 PM
Facebook video is starting to look more like TV -- and chasing TV ad budgets as well.
AVOD, Online Video Advertising, Advertising
Four best practices for an AVOD strategy: Part 3 - Strategize
Aug 03 2016 3:00 PM
This is the third of a four-part series.
In this series, we’re discussing recommendations for how to get the most from your AVOD business. Yesterday in part two we discussed ways to drive the most effective monetization. Today, let’s talk about methods for optimizing your content strategy.
Building ROI with original video content
Mar 25 2016 1:45 PM

This post originally appeared in Chief Marketer.

SVOD HH penetration on the rise, but account sharing costly to providers
SVOD, Monetization
SVOD HH penetration on the rise, but account sharing costly to providers
May 18 2015 5:45 AM

The number of SVOD households in the U.S. continues to climb, with 57% of all broadband connected HH, but sharing services also has increased, cutting into potential revenues for the service provider.

And, according to research from Parks Associates, the amount of SVOD video being consumed by subscribers compared to what they're paying for it is a bargain.

Monetization, Online Video
5 ways media companies can make money with online video
Mar 16 2015 7:30 AM
This post originally appeared in Streaming Media’s
Online Video Advertising, Online Video, VOD, SVOD
Hulu projects $1B in revenue for 2013, 5M subs for Hulu Plus
Dec 18 2013 8:00 AM

Five million paying subscribers and $1 billion in revenues in 2013; not a bad place to hang you hat as the new CEO.

Recently hired Top Huluite Mike Hopkins today reported the numbers in a blog post that also highlighted the fact that close to half of those Hulu Plus subs stream to devices, which is a heck of an achievement for a service that used to be tied to laptops and desktops.

Analytics, Leadership
It’s High Time We F**ked With the Magic
Jan 22 2013 8:00 AM

This article originally appeared in All Things D.

Online Video
Monetization Monday: Click-through Rates for Video 12x Rich Media Ads
Dec 10 2012 8:00 AM

When it comes to click-through rates, video trumps traditional media.

How the Hulu Redesign Will Bring in More Ad Dollars
Sep 04 2012 9:00 AM

Hulu might not rank among the top 10 online video sites, but as an ad property, it consistently out-delivers its competitors, running an average of 46.4 ads, totaling 521 million minutes, in July, according to the latest comScore numbers.

Connected TVs & Devices
Connected TV Viewing Habits Revealed
Aug 30 2012 9:00 AM

If you're looking for the motherlode of connected TV stats, it's your lucky day because YuMe has a fantastic white paper to sate all of your Smart TV needs.

Online Video Advertising
Global Ad Spend Totaled $128 Billion in Q1
Aug 13 2012 9:00 AM

It's our favorite day of the week: Monetization Monday, and that means numbers, charts, data — stuff we eat for breakfast, lunch and dinner.