online video monetization
This is the final installment in a series looking at the industry trends that came out of IBC. Part 1 looked at how over-the-top services have been embraced by virtually all players in the industry and the growing dominance of offering software as a service.
The number of SVOD households in the U.S. continues to climb, with 57% of all broadband connected HH, but sharing services also has increased, cutting into potential revenues for the service provider.
And, according to research from Parks Associates, the amount of SVOD video being consumed by subscribers compared to what they're paying for it is a bargain.
Five million paying subscribers and $1 billion in revenues in 2013; not a bad place to hang you hat as the new CEO.
Recently hired Top Huluite Mike Hopkins today reported the numbers in a blog post that also highlighted the fact that close to half of those Hulu Plus subs stream to devices, which is a heck of an achievement for a service that used to be tied to laptops and desktops.
When it comes to click-through rates, video trumps traditional media.
Hulu might not rank among the top 10 online video sites, but as an ad property, it consistently out-delivers its competitors, running an average of 46.4 ads, totaling 521 million minutes, in July, according to the latest comScore numbers.