online video analytics


Ooyala News
Publishers see better living through analytics
Jun 29 2016 12:45 AM
Ooyala’s new white paper, Four Stories of Video Success: Ooyala IQ for Publishers explores the strategic role that analytics plays in publishers being able to connect with and keep their audiences, maximize profits and minimize costs. 
Dan Simon talks big data at Ooyala
Big Data, Analytics
Inside Ooyala: Dan Simon talks big data, Part 2
May 14 2015 1:15 PM

This video is part 2 of a 2-part series. If you missed it, watch part 1 here

Ever wonder how video providers get actionable insights on content placement, programming and advertising from the billions of bits of data at their disposal? Do you nervously pretend to know what Splunk and Hive are at Silcon Valley cocktail parties? 

Dan Simon talks Big Data for Ooyala
Big Data, Analytics
Inside Ooyala: Dan Simon talks big data, Part 1
May 14 2015 1:15 PM

This video is part 1 of a 2-part series. It's a cliffhanger, so be sure to watch Part 2 here

EMEA, Analytics, Mergers & Acquisitions
Kantar snaps up Civolution’s audio watermarking unit
Oct 21 2014 1:00 PM

Audience measurement firm Kantar Media has acquired the audio watermarking unit of Civolution, strengthening the firm’s audience measurement technologies and opening up new and exciting opportunities around second screen activation.

Civolution’s audio watermarking technology is deployed in hundreds of broadcast channels across the world and is used for audience measurement and second screen synchronization. 

Online Video, Pay TV, OTT
Time Warner Cable’s ‘Starter TV with HBO’ not enough to draw cord nevers
Dec 04 2013 8:00 AM

The pay-TV industry has been slow to acknowledge that it’s having trouble keeping subscribers – most simply blame the economy for the losses – despite continuing erosion that eventually could resemble the Grand Canyon.

The fact that it has a tough time attracting younger viewers, the so-called "cord nevers" to its product, on the other hand, has been easier to admit.

Big Data, Monetization, White Paper
Here’s How Big Data & Analytics Increase Video Revenue
Oct 23 2013 9:00 AM
In early 2013, the average U.S. viewer in a broadband home watched more than 6 ½ hours of internet video per week. In fact, American adults now spend more time in front of tablets, smartphones and PCs than traditional television sets. 
More video viewed on more connected devices means more data events for publishers to leverage during their decision making. 
Big Data, Monetization, White Paper
The Most Important Data to Inform Your Video Strategy
Oct 08 2013 9:00 AM
At Ooyala, we are obsessed with data.
Trying to find the most important data to inform your video strategy — whether for content programming or monetization — is the holy grail of video analytics. What is that piece of data that matters most? 
The easy answer — the answer that consultants always love to use — is “It depends.” 
Big Data, Leadership
Data is Our Weapon
May 09 2013 9:00 AM

An Open Letter to Digital Video Publishers and Advertisers Everywhere 


To: David Cohen/Universal McCann, Adam Shlachter and John McCarus/Digitas, Amanda Richman/Starcom, Walt Cheruk/Carat, Rob Norman/GroupM, John Nitti/Zenith, Ben Winkler/OMD 

Analytics, Leadership
It’s High Time We F**ked With the Magic
Jan 22 2013 8:00 AM

This article originally appeared in All Things D.

Big Data, Video Index, Ooyala News, Analytics
Nov 15 2012 8:00 AM

A lot happened in the world of video during the third quarter of 2012. Olympic fever took over London (and the world), the iPad 3 was released in China, and the US election picked up steam. 

How Do People Watch TV Online? The Adam & Greg Show
Sep 14 2012 9:00 AM

How do people watch online video? 

This week we look at the Global Video Index Report for the latest in tablet video data, online video statistics and streaming media trends. 

We also smash a printer with a baseball bat and look at dancing polar bears.