online video analytics
This video is part 2 of a 2-part series. If you missed it, watch part 1 here.
Ever wonder how video providers get actionable insights on content placement, programming and advertising from the billions of bits of data at their disposal? Do you nervously pretend to know what Splunk and Hive are at Silcon Valley cocktail parties?
Audience measurement firm Kantar Media has acquired the audio watermarking unit of Civolution, strengthening the firm’s audience measurement technologies and opening up new and exciting opportunities around second screen activation.
Civolution’s audio watermarking technology is deployed in hundreds of broadcast channels across the world and is used for audience measurement and second screen synchronization.
The pay-TV industry has been slow to acknowledge that it’s having trouble keeping subscribers – most simply blame the economy for the losses – despite continuing erosion that eventually could resemble the Grand Canyon.
The fact that it has a tough time attracting younger viewers, the so-called "cord nevers" to its product, on the other hand, has been easier to admit.
An Open Letter to Digital Video Publishers and Advertisers Everywhere
To: David Cohen/Universal McCann, Adam Shlachter and John McCarus/Digitas, Amanda Richman/Starcom, Walt Cheruk/Carat, Rob Norman/GroupM, John Nitti/Zenith, Ben Winkler/OMD
How do people watch online video?
This week we look at the Global Video Index Report for the latest in tablet video data, online video statistics and streaming media trends.
We also smash a printer with a baseball bat and look at dancing polar bears.