online video advertising
This post originally appeared in AdExchanger: "Header Bidding Doesn't Work For Video"
This post first originally appeared in Videonuze.
U.S. mobile advertising spend in the first half of 2016 nearly doubled over 2015, with revenues coming in at $15.5 billion, up 89%, and made up nearly half of all digital ad spending.
The Interactive Advertising Bureau said U.S digital ad revenues totaled $32.7 billion, a 19% increase over the similar 2015 period.
Advertising on smartphones and tablets has become a must for brands looking to reach Millennials and an increasingly mobile-centric U.S. audience.
When we released the updated forecasting feature within Ooyala Pulse last year we knew we had something special on our hands and our customers agreed with us.
An edited version of this article first appeared in Exchangewire.
Global digital advertising spend across mobile, wearable and online devices will exceed $285 billion by 2020, an increase of 78% from an estimated $160 billion in 2016.