online video advertising

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Ooyala News
The future of video advertising is holistic
Apr 18 2017 8:45 AM
Holistic video advertising promises to usher in a whole new era of ad sales.
 
Ooyala’s new white paper Holistic: The Future of Data-driven Video Advertising Revenues discusses how a holistic approach solves for the growing issue of managing and maximizing sales across both direct-sold and programmatic channels at the same time.
 
Ooyala News
VAST 4.0 makes viewability tracking easier: Ooyala Pulse SDKs now support 3rd party VAST 4.0 tags
Mar 17 2017 9:45 AM
We're happy to announce that as of today, Ooyala Pulse SDKs support playback for ads served via 3rd party VAST 4.0 tags. 
 
Ooyala News
Are you ready to transition to HTML5? Here some tips to help you
Jan 23 2017 2:15 PM
After ruling the web for 20 years and being installed on billions of browsers, Flash is becoming obsolete. While 2016 saw some significant changes with Flash, 2017 will really accelerate the transition. Chrome will disable Flash for playback by default by the end of this month. Safari is already shipping with Flash disabled.
Online Video, Online Video Advertising
Going Flash-Free with Video: Transitioning Successfully
Jan 18 2017 12:45 PM

This post first originally appeared in Videonuze

U.S. mobile ad spend pops 89% in first 6 half of 2016
Advertising, Mobile
U.S. mobile ad spend pops 89% in first 6 half of 2016
Nov 02 2016 9:45 AM

U.S. mobile advertising spend in the first half of 2016 nearly doubled over 2015, with revenues coming in at $15.5 billion, up 89%, and made up nearly half of all digital ad spending.

The Interactive Advertising Bureau said U.S digital ad revenues totaled $32.7 billion, a 19% increase over the similar 2015 period.

Advertising on smartphones and tablets has become a must for brands looking to reach Millennials and an increasingly mobile-centric U.S. audience.

Ooyala News
We’ve made it even easier to accurately forecast ad campaign success
Oct 26 2016 10:45 AM

When we released the updated forecasting feature within Ooyala Pulse last year we knew we had something special on our hands and our customers agreed with us.

AVOD, Online Video Advertising
Four best practices for an AVOD strategy: Part 4 - Personalize
Aug 04 2016 2:45 PM
This is the final installment of a four-part series.
 
In this series, we’re discussing recommendations for how to get the most from your AVOD business. Yesterday in part three we discussed how to optimize your content strategy. Today, let’s review best practices for personalizing your AVOD content.
 
AVOD, Online Video Advertising, Advertising
Four best practices for an AVOD strategy: Part 3 - Strategize
Aug 03 2016 3:00 PM
This is the third of a four-part series.
 
In this series, we’re discussing recommendations for how to get the most from your AVOD business. Yesterday in part two we discussed ways to drive the most effective monetization. Today, let’s talk about methods for optimizing your content strategy.
AVOD, Online Video Advertising
Four best practices for an AVOD strategy: Part 2 - Monetize
Aug 02 2016 6:15 PM
This is the second of a four-part series.
 
In this series, we’re discussing recommendations for how to get the most from your AVOD business. Yesterday in part one we discussed audience engagement. Today, let’s cover the critical area of maximizing monetization. 
 
Ad Technology, OTT
Back to the basics: ad creative formats holding back the future of OTT monetization
Jul 21 2016 4:00 PM

An edited version of this article first appeared in Exchangewire.

Online Video Advertising, Mobile, Research
Mobile, wearables to lead global ad spend forecast at $285B by 2020
Jun 20 2016 8:00 AM

Global digital advertising spend across mobile, wearable and online devices will exceed $285 billion by 2020, an increase of 78% from an estimated $160 billion in 2016.

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