online video advertising
This post first originally appeared in Videonuze.
U.S. mobile advertising spend in the first half of 2016 nearly doubled over 2015, with revenues coming in at $15.5 billion, up 89%, and made up nearly half of all digital ad spending.
The Interactive Advertising Bureau said U.S digital ad revenues totaled $32.7 billion, a 19% increase over the similar 2015 period.
Advertising on smartphones and tablets has become a must for brands looking to reach Millennials and an increasingly mobile-centric U.S. audience.
When we released the updated forecasting feature within Ooyala Pulse last year we knew we had something special on our hands and our customers agreed with us.
An edited version of this article first appeared in Exchangewire.
Global digital advertising spend across mobile, wearable and online devices will exceed $285 billion by 2020, an increase of 78% from an estimated $160 billion in 2016.
A new report posits that 2016 represents a tipping point for programmatic buying of video ads in the United States, claiming 56% of all digital ad spending.
A report from eMarketer said 2016 programmatic video ad spend could top $5.51 billion, nearly a quarter of all digital display ad spending.
Overall, two-thirds of the $22.1 billion in digital display ad spending, also is expected to be programmatic.
Ad spending in the U.S. totaled $36.4 billion in Q3, off 3.9% from a year ago, according to the latest report from Kantar Media, and down 4% for the first nine months of the year.
For the quarter, network TV spending was down 1%, which Kantar attributed to one less weekend of NFL football in September. Cable TV was off 4.2%, and spot TV ads slipped 5.2%, compared to a year ago.