Altice USA, which just completed its acquisition of Cablevision, has made a big content deal with NBCUniversal for all 6,755 hours of Olympic programming, including coverage of all competition sessions, on-demand.
Optimum and Suddenlink subscribers will get multi-platform coverage of the Games of the XXXI Olympiad from Rio de Janeiro, which run Aug. 5-21.
NBCUniversal and TiVo Research will partner on audience measurement for the 2016 Rio Oylimpic Games, looking to get a better picture of cross-platform measurement during the event.
As more viewers have moved online – especially to mobile devices, which now make up nearly 50% of all online video views – the deal will provide single-sourced measurement with the help of RealityMine to study consumer uptake.
Telecommunications giant América Móvil, which has been shopping the Latin America broadcast and online video rights to the 2014 Winter Olympics in Sochi, as well as the rights to the 2016 Summer Olympic Games in Rio de Janeiro, uncovered a pair of buyers in U.S. broadcasters Fox Sports... and ESPN.