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Nielsen close to collecting out-of-home viewing data, sorta
Analytics, Live sports, Advertising
Nielsen close to collecting out-of-home viewing data, sorta
Oct 25 2016 5:15 AM

Nielsen will expand its sampling of consumer video preference to out-of-home viewing starting in Q2 2017, taking its People Meters portable in nearly four dozen markets, the company said, beginning to get at least a peak at how modern viewers consume online content on the go.

On heels of deal with comScore, Dish sets long-term deal with Nielsen for STB data
Big Data, Analytics, Pay TV
On heels of deal with comScore, Dish sets long-term deal with Nielsen for STB data
Apr 04 2016 8:45 AM

Nielsen will integrate aggregated set-top-box data from Dish Network into its local-TV measurement in all 210 DMAs, expanding to be included in Nielsen’s national product – Total Audience strategy -- that measures marketing effectiveness and return on ad sales.

The multi-year deal comes just days after Dish made a similar agreement with Nielsen’s chief rival, comScore.

CBS claims new record for streaming of Super Bowl 50
Sports, Live Streaming, Mobile, OTT
CBS claims new record for streaming of Super Bowl 50
Feb 08 2016 6:30 AM

CBS isn’t saying just how many people streamed the Denver Broncos win over the Carolina Panthers in Super Bowl 50, but claim the sportstacular saw a record audience watch the game via the Internet.

What’s a record?

Nielsen hopes to get social with Facebook, Twitter ‘conversation’ data
Big Data, Ad Technology, OTT
Nielsen hopes to get social with Facebook, Twitter ‘conversation’ data
Jan 20 2016 6:00 AM

There’s not a lot of love lost between media research firm Nielsen and TV and advertising executives who bemoan the rating company’s sampling approach to measuring the viewership of homes.

For years those execs have challenged the accuracy of basing a TV show’s popularity on the viewing habits of 25,000 Nielsen homes and even when the company recently bumped that sample to 40,000 homes – out of 116.4 million potential TV households – critics scoffed at the move.

Fox dumps ‘overnights’ as viewing habits continue to evolve
Analytics, Content
Fox dumps ‘overnights’ as viewing habits continue to evolve
Nov 23 2015 10:00 AM

Fox says it’s no longer planning to release overnight ratings – which are supplied by Nielsen and measure live or same-day viewing – because, “the connections between viewers and our shows today are more complex and, in many ways, deeper than ever – but they no longer only happen overnight.”

It’s the first network to step away from the measurement system that has been the go-to source for determining how popular a TV show is.

Nielsen ready to measure Netflix, Amazon Prime streaming in homes
Big Data, SVOD, Online Video
Nielsen ready to measure Netflix, Amazon Prime streaming in homes
Mar 25 2015 9:45 AM

Four months after reports said Nielsen would begin measuring viewership of Netflix and Amazon prime content, the TV ratings service this week said it will start offering its metrics by the middle of the year.

‘Typical’ SVOD user: Well off, young, with kids at home
SVOD, Broadband, Connected TVs & Devices
‘Typical’ SVOD user: Well off, young, with kids at home
Mar 12 2015 8:00 AM

Here’s a little more detail from Nielsen’s latest Total Audience Report released Wednesday, with some great insight into what a “typical” SVOD household looks like.

CNBC is 1st net to dump Nielsen, will others follow?
Online Video Advertising, Mobile, Big Data
CNBC is 1st net to dump Nielsen, will others follow?
Jan 06 2015 5:30 PM

The first shoe of what could be a closetful has dropped in the form of CNBC today saying it would stop using rating from Nielsen to measure the audience it pulls for its daytime lineup.

SVOD, Analytics
Nielsen to measure in-home consumption of SVOD services
Nov 19 2014 5:00 AM

Oft-criticized Nielsen will next month begin measuring viewership on subscription video on demand (SVOD) service, peeking behind what has, so far, been a curtain of secrecy and self-reporting for service such as Netflix and Amazon Prime.

Big Data, Mobile
Nielsen turns to measured data, restates mobile video viewing time downward
Mar 11 2014 9:00 AM

From the “I once ran 100 meters in 9.5 seconds - and I timed it myself!” file comes this tidbit about Nielsen’s quarterly Cross-Platform Report, courtesy of broadcast television trade association TVB:

Online Video Advertising, Broadband
Local broadcasters press Nielsen to dump Broadband-only TV tracking
Feb 12 2014 8:00 AM

Audience measurement company Nielsen’s motto is “What people watch, what people buy.” It needs, somewhere in there, to add an asterisk.

The company today said it was backing away from announced plans to include broadband-only households in its local TV rating service, a retreat prompted by demands from some of those same local TV stations.

The ratings company is blaming “technical issues,” according to Variety, which talked with SVP of analytics Pat McDonough.

Online Video Advertising
Internet Ad Growth Continues to Outpace TV, Other Media
Jul 11 2012 9:00 AM

Nielsen today released its Global AdView Pulse report, which covers global advertising trends across TV, radio, print, online and other forms of media.

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