Nielsen will expand its sampling of consumer video preference to out-of-home viewing starting in Q2 2017, taking its People Meters portable in nearly four dozen markets, the company said, beginning to get at least a peak at how modern viewers consume online content on the go.
Nielsen will integrate aggregated set-top-box data from Dish Network into its local-TV measurement in all 210 DMAs, expanding to be included in Nielsen’s national product – Total Audience strategy -- that measures marketing effectiveness and return on ad sales.
The multi-year deal comes just days after Dish made a similar agreement with Nielsen’s chief rival, comScore.
CBS isn’t saying just how many people streamed the Denver Broncos win over the Carolina Panthers in Super Bowl 50, but claim the sportstacular saw a record audience watch the game via the Internet.
What’s a record?
There’s not a lot of love lost between media research firm Nielsen and TV and advertising executives who bemoan the rating company’s sampling approach to measuring the viewership of homes.
For years those execs have challenged the accuracy of basing a TV show’s popularity on the viewing habits of 25,000 Nielsen homes and even when the company recently bumped that sample to 40,000 homes – out of 116.4 million potential TV households – critics scoffed at the move.
Fox says it’s no longer planning to release overnight ratings – which are supplied by Nielsen and measure live or same-day viewing – because, “the connections between viewers and our shows today are more complex and, in many ways, deeper than ever – but they no longer only happen overnight.”
It’s the first network to step away from the measurement system that has been the go-to source for determining how popular a TV show is.
Four months after reports said Nielsen would begin measuring viewership of Netflix and Amazon prime content, the TV ratings service this week said it will start offering its metrics by the middle of the year.
Here’s a little more detail from Nielsen’s latest Total Audience Report released Wednesday, with some great insight into what a “typical” SVOD household looks like.
The first shoe of what could be a closetful has dropped in the form of CNBC today saying it would stop using rating from Nielsen to measure the audience it pulls for its daytime lineup.
Oft-criticized Nielsen will next month begin measuring viewership on subscription video on demand (SVOD) service, peeking behind what has, so far, been a curtain of secrecy and self-reporting for service such as Netflix and Amazon Prime.
From the “I once ran 100 meters in 9.5 seconds - and I timed it myself!” file comes this tidbit about Nielsen’s quarterly Cross-Platform Report, courtesy of broadcast television trade association TVB:
Audience measurement company Nielsen’s motto is “What people watch, what people buy.” It needs, somewhere in there, to add an asterisk.
The company today said it was backing away from announced plans to include broadband-only households in its local TV rating service, a retreat prompted by demands from some of those same local TV stations.
The ratings company is blaming “technical issues,” according to Variety, which talked with SVP of analytics Pat McDonough.
Nielsen today released its Global AdView Pulse report, which covers global advertising trends across TV, radio, print, online and other forms of media.