NHL fans were quick to dismiss FoxTrax (aka “the Glow Puck”) when it was introduced during Fox telecasts of games from 1996 to 1998. It may be time to bring it back if the NHL’s new streaming play – which targets younger viewers who are eschewing traditional television and consuming an even-increasing amount of content on smartphones – gains traction among its target audience, smartphone wielding Millennial males.
Twitter is continuing to gain momentum in its bid to become a major player in major sports, this week announcing it had signed deals with Major League Baseball and the National Hockey League to stream a one game a week from each league beginning later this year.
Yahoo will stream one Major League Baseball game a day on its Yahoo Sports main page – 180 games in all -- giving baseball fans one more way to watch… for free.
The season-long deal follows Yahoo’s initial experiment with MLB last season, when it offered some free games during the 2015 season.