The NFL has been eager to get its game in front of viewers globally for years; that was the reason behind its Yahoo trial two years ago, its brief flirtation with Twitter last year and it’s estimated $50 million deal for Thursday Night Football with Amazon Prime this season.
Audiencewise, the Yahoo and Twitter deals were just probes, testing the waters and the technology.
DirecTV Now viewers who signed up for AT&T’s new streaming hoping to watch the NFL on local Fox channels were disappointed last weekend when they discovered the content was blacked out. They may not be much happier this week if they planned to watch a game on their mobile devices.
The world’s most popular European football club, Real Madrid, is setting course on a content distribution strategy that may help provide a roadmap for other sports looking to turn social media into more than an exchange of pithy comments.
Nielsen will expand its sampling of consumer video preference to out-of-home viewing starting in Q2 2017, taking its People Meters portable in nearly four dozen markets, the company said, beginning to get at least a peak at how modern viewers consume online content on the go.
After seeing double-digit growth rates for the past three years and a compound annual growth rate of nearly 8.6% between 2010 and 2015, media rights for North American sporting events for TV and streaming are forecast to moderate slightly through 2020 to a CAGR of 5.5%, a new study says.
The NFL’s experiment with Twitter and Thursday Night Football is in high gear and getting pretty solid reviews, so it should come as no surprise that the other social media site, Facebook, isn’t planning to sit on the sidelines as live sports becomes a significant part of social media strategy.
A couple of buffers, a bit of delay (maybe 30 seconds?), but Twitter’s stream from its inaugural NFL Thursday Night Football game played better than the Buffalo Bills, who lost – for the record -- to the New York Jets, 37-31.
Picture quality on an iPad, connected TV (via Apple TV) and on my phone was solid, even when playing at the same time. And, surprise, there were no hoops to jump through to watch the game, no pay-TV authorization, no logging in, nada.
Planning to watch NFL Thursday Night Football on Twitter? You may actually be able to see the game now that Twitter has rolled out a new app that lets you watch on the big screen… assuming you have an Apple TV, Amazon Fire TV or Microsoft Xbox One connected to said screen.
The company rolled out the free app this week as it prepares to stream the first of its 10 scheduled Thursday night games, starting with the N.Y. Jets and the Buffalo Bills
Twitter is continuing to gain momentum in its bid to become a major player in major sports, this week announcing it had signed deals with Major League Baseball and the National Hockey League to stream a one game a week from each league beginning later this year.
Back in May, Amazon hired James DeLorenzo – who previously ran digital video for Sports Illustrated – to head up its Amazon Prime Video sports initiative. Now, it’s looking for a principal content acquisition manager for the unit.
In a posting on Amazon’s website, the job description for the position with the Amazon Channels business asks:
It’s only June so Dish Network isn’t likely to catch too much flak over its decision to drop the NFL Network and NFL RedZone from its pay-TV service during a carriage-fee fight that’s taken to the traditional he-said-she-said tone so many of these disputes do.
Dish is displaying a message on the now-vacant channel the NFL fare usually is on saying it’s open to a “fair offer that allows us to carry this content at an appropriate value to customers.”
Looking for more NFL games online? You’re in luck as DirecTV is offering its NFL Sunday Ticket online. There is a catch, however, and it’s a big one: You still need to be a DirecTV NFL Sunday Ticket Subscriber.