Netflix has joined the long list of over-the-top services that are looking to use South Korean dramas as a lure to draw new viewers in Asia, while at the same time making its own service more competitive to local services in South Korea.
The company today announced it had contracted for a 12-episode original series based on a South Korean online comedy series. The series will debut in 2018.
Viewing time of live TV continued to decline in Q3, albeit by only a minute in from a year ago, as viewers increasingly tune in to time-shifted TV and online video.
Nielsen said live TV viewing per day slipped to four hours and six minutes in the third quarter, a minute less than in Q3 2015, and a much smaller decrease than the six-minute drop between Q3 2014 and Q3 2015.
The extra minute went to DVR viewing, which increased to 29 minutes from 28 minutes.
Netflix is now available to Liberty Global customers in a pair of European countries, part of its deal with the international cableco that will give it direct access to millions of potential subscribers and help Liberty Global reduce churn and cord cutting, while also potentially attracting younger consumers to its larger service.
As famous ring announcer Michael Buffer would say, “Let’s get readdddy to rummmble!” The main event, Netflix vs. Amazon Prime Video, has gone global.
Global SVOD revenues are expected to grow nearly 61% to $32.18 billion in 2021 from $20 billion in 2015, a whopping 18X the $1.74 billion seen in 2010, with the APAC region being a key growth driver.
That revenue growth is reflected in strong consumer uptake globally, as the number of SVOD homes is forecast to reach 428 million, up from 248 million at the end of this year and 177 million in 2015, according to Digital TV Research’s Global SVOD Forecasts report.
Nearly a third of all consumers in six key world markets are planning to take an SVOD subscription but, according to a new report, 50% of new subscribers will cancel their subscriptions within six months.
The report, from subscription, billing and CRM specialist Paywizard, also says about one-in-eight existing SVOD subscribers will take an additional pay-TV subscription.
Netflix is serving as the “gateway drug” for subscription video on-demand (SVOD) users in Australia, as it’s often the first service consumer’s trial before adding others.
A report from Roy Morgan Research points out that other services in the market, like Stan, benefit from continued Netflix growth.
Christmas arrived a little early for Netflix subscribers around the world. The streaming giant, in a blog post today, said it has begun to offer a download option for subscribers worldwide that allows them to view content offline.
The feature is included in all plans and is available for phones and tablets on Android and iOS. And, it's free.
Spanish subscribers to Amazon Prime are getting a sneak peak of Amazon’s Prime Instant Video SVOD service.
Count Internet Service Provider (ISP) Cogent as one of the video service providers that believe over-the-top delivery will be the long-term winner in the battle for eyeballs because “it’s cheaper, it is affordable, it is time shiftable and it allows you a much greater choice in content.”