NBCUniversal will be the exclusive U.S. seller for open advertising inventory on Apple’s News app and will work with Apple to develop new advertising products so marketers and publishers can better take advantage of the platform.
Apple’s News app comes pre-installed on all iOS devices and will give NBCU access to a massive user base estimated at more than 70 million active monthly users.
Following years of being kept at arms-length by Hollywood studios and broadcasters, Google is one giant step closer to launching its expected Cloud TV service after getting CBS to agree to supply programming. Reports also say that all three of the remaining Big 4 broadcasters getting closer to deals.
Only Disney and NBCUniversal are spending more on creating original content than Netflix and Amazon, a new report says, with the two streaming platforms’ spending exceeding stalwarts like CBS, HBO and Turner.
Streaming is the gift that keeps on giving to NBCUniversal, which is struggling to reach the traditional TV viewership levels in Rio that it experienced in London.
Comcast’s NBCUniversal is hoping to engage Snapchat’s 100 million users with a slate of original episodic content for the messaging app, adding another layer to the original deal with Snapchat is signed in April to show highlights of the Rio Olympics, the first time NBC has allowed distribution of sports highlights outside its own platform.
The new multi-year content and advertising deal is aimed at the same demographic as its Olympics play, Millennials.
Altice USA, which just completed its acquisition of Cablevision, has made a big content deal with NBCUniversal for all 6,755 hours of Olympic programming, including coverage of all competition sessions, on-demand.
Optimum and Suddenlink subscribers will get multi-platform coverage of the Games of the XXXI Olympiad from Rio de Janeiro, which run Aug. 5-21.
NBCUniversal, looking for new ways to reach younger consumers with its content, has signed a deal with Snapchat giving the social media website access to highlights from the Summer Olympics from Rio. Snapchat will post content inside its Discover section and, in addition to sports action from the event, also will use content from athletes and attendees to create additional content.
AT&T says it’s planning to offer programmatic advertising for AT&T U-verse TV and DirecTV subscribers, enabling brands to buy linear TV ads on cable networks the two services carry.
The operator is targeting Q3 for deployment after beta testing with a handful of brands. At the end of the testing, it will offer select advertisers the opportunity to use a private marketplace to buy ads, using ad tech from Videology.
CBS and NBC will each televise five Thursday Night Football games in 2016 and pay a lot more for the privilege. What entity will get the rights to stream 10 of the Thursday night games has yet to be announced, but is expected to come soon as the NFL said it’s in the middle of “active discussions with potential digital partners.”
There are a lot of media companies out there betting big on what they believe is a Millennial trait: A short attention span and an addiction to short-form video content.
A new study suggests they may have their money on the wrong horse.
TiVo found that the primary type of video Millennials watch is full-length TV shows, followed by full-length movies and then music videos and sports.
Downton Abbey could have a new master is reports that NBCUniversal is on the trail of British commercial broadcaster iTV are true.
Shares of iTV are up on the speculation that comes after reports that the chiefs of the two broadcasters met recently.
The Daily Mail reports that iTV could go for £11 ($16.38 billion)
Hack and Flack are back, with a new review of the week's top TV and media headlines. In play this week: YouTube Red courting Hollywood studios for exclusive content, Dish Networks attacks New Charter in FCC hearing, new OTT services from NBCUniversal and Discovery, the latest research on Pay TV subscriber loss and cord shaving, and more.