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NBCUniversal partners with Apple on News ad sales
Advertising
NBCUniversal partners with Apple on News ad sales
Nov 07 2016 11:00 AM

NBCUniversal will be the exclusive U.S. seller for open advertising inventory on Apple’s News app and will work with Apple to develop new advertising products so marketers and publishers can better take advantage of the platform.

Apple’s News app comes pre-installed on all iOS devices and will give NBCU access to a massive user base estimated at more than 70 million active monthly users.

Google finally breaks into Hollywood with CBS deal for its streaming service
Cloud TV, Virtual MVPD, Content Deals
Google finally breaks into Hollywood with CBS deal for its streaming service
Oct 20 2016 7:15 AM

Following years of being kept at arms-length by Hollywood studios and broadcasters, Google is one giant step closer to launching its expected Cloud TV service after getting CBS to agree to supply programming. Reports also say that all three of the remaining Big 4 broadcasters getting closer to deals.

Netflix, Amazon outspent everyone but Disney and NBC on original content
OTT, Content
Netflix, Amazon outspent everyone but Disney and NBC on original content
Oct 17 2016 8:30 AM

Only Disney and NBCUniversal are spending more on creating original content than Netflix and Amazon, a new report says, with the two streaming platforms’ spending exceeding stalwarts like CBS, HBO and Turner.

2B minutes streamed from Rio; opportunities missed?
Live Streaming, Sports
2B minutes streamed from Rio; opportunities missed?
Aug 15 2016 10:00 AM

Streaming is the gift that keeps on giving to NBCUniversal, which is struggling to reach the traditional TV viewership levels in Rio that it experienced in London.

AVOD, Content Deals, Mobile
NBC’s expanded content play with Snapchat a reach for younger viewers
Aug 09 2016 8:30 AM

Comcast’s NBCUniversal is hoping to engage Snapchat’s 100 million users with a slate of original episodic content for the messaging app, adding another layer to the original deal with Snapchat is signed in April to show highlights of the Rio Olympics, the first time NBC has allowed distribution of sports highlights outside its own platform.

The new multi-year content and advertising deal is aimed at the same demographic as its Olympics play, Millennials.

Optimum, Suddenlink TV subs get multi-platform Olympics coverage
Sports, Live Streaming
Optimum, Suddenlink TV subs get multi-platform Olympics coverage
Jul 11 2016 11:00 AM

Altice USA, which just completed its acquisition of Cablevision, has made a big content deal with NBCUniversal for all 6,755 hours of Olympic programming, including coverage of all competition sessions, on-demand.

Optimum and Suddenlink subscribers will get multi-platform coverage of the Games of the XXXI Olympiad from Rio de Janeiro, which run Aug. 5-21.

In nod to younger audience, Snapchat gets access to Summer Games content from NBC
Sports, OTT
In nod to younger audience, Snapchat gets access to Summer Games content from NBC
May 02 2016 4:30 AM

NBCUniversal, looking for new ways to reach younger consumers with its content, has signed a deal with Snapchat giving the social media website access to highlights from the Summer Olympics from Rio. Snapchat will post content inside its Discover section and, in addition to sports action from the event, also will use content from athletes and attendees to create additional content.

AT&T, DirecTV launching programmatic ad sales for linear TV in Q3
Ad Technology, Programmatic, Pay TV
AT&T, DirecTV launching programmatic ad sales for linear TV in Q3
Mar 03 2016 7:30 AM

AT&T says it’s planning to offer programmatic advertising for AT&T U-verse TV and DirecTV subscribers, enabling brands to buy linear TV ads on cable networks the two services carry.

The operator is targeting Q3 for deployment after beta testing with a handful of brands. At the end of the testing, it will offer select advertisers the opportunity to use a private marketplace to buy ads, using ad tech from Videology.

NFL adds NBC to ‘Thursday Night Football,’ will stream 10 games direct to consumers
Content Deals, Sports, Live Streaming
NFL adds NBC to ‘Thursday Night Football,’ will stream 10 games direct to consumers
Feb 02 2016 5:15 AM

CBS and NBC will each televise five Thursday Night Football games in 2016 and pay a lot more for the privilege. What entity will get the rights to stream 10 of the Thursday night games has yet to be announced, but is expected to come soon as the NFL said it’s in the middle of “active discussions with potential digital partners.”

Study: Millennials most fond of full-length TV fare; snackable content? Meh
Content, Millennials
Study: Millennials most fond of full-length TV fare; snackable content? Meh
Jan 14 2016 2:15 PM

There are a lot of media companies out there betting big on what they believe is a Millennial trait: A short attention span and an addiction to short-form video content.

A new study suggests they may have their money on the wrong horse.

TiVo found that the primary type of video Millennials watch is full-length TV shows, followed by full-length movies and then music videos and sports.

NBCU reportedly in the hunt for UK commercial broadcaster iTV
EMEA, Mergers & Acquisitions
NBCU reportedly in the hunt to acquire UK commercial broadcaster iTV
Dec 21 2015 9:15 AM

Downton Abbey could have a new master is reports that NBCUniversal is on the trail of British commercial broadcaster iTV are true.

Shares of iTV are up on the speculation that comes after reports that the chiefs of the two broadcasters met recently.

The Daily Mail  reports that iTV could go for £11 ($16.38 billion)

Videomind Podcast: top TV and media news
OTT, Broadband, Ooyala News
Videomind Podcast 12/4: YouTube Red courts Hollywood, New Charter under attack, new OTT services & more
Dec 04 2015 12:45 PM

Hack and Flack are back, with a new review of the week's top TV and media headlines. In play this week: YouTube Red courting Hollywood studios for exclusive content, Dish Networks attacks New Charter in FCC hearing, new OTT services from NBCUniversal and Discovery, the latest research on Pay TV subscriber loss and cord shaving, and more. 

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