Monetization, Pay TV
The Digital Living Room: Notes from Last Week's Conference
Dec 14 2011 8:00 AM

Decades ago, American living rooms were marked by boxy monochromatic television sets topped with rabbit ears. Fast forward to 2011, and living rooms are home to television sets that are vibrant, razor thin and connected to the Internet. In a not-too-distant future, the living room and TV set will take on a new form.

Monetization, Search and Recommendation
Online Video Ads More Effective When Viewers Are in Control
Dec 06 2011 8:00 AM

As long as ad agencies have been around, they have shown countless guys commercials for feminine-hygiene products and women ads for the latest sports cars.

Monetization, Leadership
Why Viewer Engagement is King
Sep 07 2011 9:00 AM

Last week's announcement that Netflix will not be renewing its contract with Starz, prompted a lot of opinion postings.