It turns out gadgetphiles love their online videos. A new consumer audience survey by IDG TechNetwork found that nine of 10 consumers watch videos about tech products they're eyeing, showing the power of online video on purchases.
We probably all overindulged on Thanksgiving last week, but here’s something everyone should still have an appetite for: meaty media measurement.
The folks at Freewheel, Digiday and Adap.tv have recently come out with some fascinating new insights on online video monetization, and as we were reminded last week at the dinner table, it’s rude not to share.
Online video advertising is growing faster than China’s Olympic medal tally. Spend on online video in the US hit $2 billion last year, according to eMarketer. Forecasts for this year range from $3 to $4 billion. So what is driving this explosive growth?
The clever folks over at ScreenDigest have been doing what they do best: crunching lots of data to compile a view of what the future of TV will look like. It's worth reading the whole thing, but we've boiled down their findings to three main conclusions.
No company knows digital advertising like Google.
Where is online video heading?
The Internet is quickly outpacing advertising growth of other media, reaping $31.7 billion in ad revenue in 2011. In terms of market share, ad revenue for online is now solidly sandwiched between cable TV ($30 billion) and broadcast ($38.5 billion).
Hulu’s new advertising model: You get what you pay for.
In a bold new move, the company is altering the online-video ad market by launching a new guarantee: Advertisers pay only when their ads are viewed to completion. AdAge reports:
QR codes? So last year. Right now, some companies have their eyes on another two letter acronym: AR.
Brightcove made news this week when it priced its initial public offering. On behalf of Ooyala, I want to congratulate Brightcove on this milestone. Growing a company isn’t easy, especially in the tech sector. Taking a technology company public is even harder. The Brightcove team should be proud of what they’ve accomplished this week.