monetization

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Online Video, Monetization
Monetization Monday: 90% of Consumers Watch Videos Before Making Tech Purchases
Dec 03 2012 8:00 AM

It turns out gadgetphiles love their online videos. A new consumer audience survey by IDG TechNetwork found that nine of 10 consumers watch videos about tech products they're eyeing, showing the power of online video on purchases.

Monetization
A Second Helping of Video Monetization Metrics
Nov 26 2012 8:00 AM

We probably all overindulged on Thanksgiving last week, but here’s something everyone should still have an appetite for: meaty media measurement.

The folks at Freewheel, Digiday and Adap.tv have recently come out with some fascinating new insights on online video monetization, and as we were reminded last week at the dinner table, it’s rude not to share. 

Online Video Advertising
Advertisers Increasing Online Video Spend
Aug 08 2012 9:00 AM

Online video advertising is growing faster than China’s Olympic medal tally. Spend on online video in the US hit $2 billion last year, according to eMarketer. Forecasts for this year range from $3 to $4 billion. So what is driving this explosive growth? 

Monetization, Online Video Advertising
TV Broadcasters Need Help Moving Online, Report Finds
Jul 17 2012 9:00 AM

The clever folks over at ScreenDigest have been doing what they do best: crunching lots of data to compile a view of what the future of TV will look like. It's worth reading the whole thing, but we've boiled down their findings to three main conclusions. 

Monetization
Google: Video Ads One of Fastest-Growing Segments in Advertising
Jun 27 2012 9:00 AM

No company knows digital advertising like Google.

Mobile
More Eyes on Mobile with Ad Spend Expected to Surpass Desktop
Jun 14 2012 9:00 AM

Where is online video heading?

Online Video
PayPal Embarks on a New Frontier: TV Commerce
Jun 13 2012 9:00 AM

PayPal in the TV space? Yes.

Online Video Advertising
6% of Internet Ads are Online Videos
May 07 2012 9:00 AM

The Internet is quickly outpacing advertising growth of other media, reaping $31.7 billion in ad revenue in 2011. In terms of market share, ad revenue for online is now solidly sandwiched between cable TV ($30 billion) and broadcast ($38.5 billion).

Online Video Advertising
Hulu Lures Advertisers with High Engagement Online
May 01 2012 9:00 AM

Hulu’s new advertising model: You get what you pay for.

In a bold new move, the company is altering the online-video ad market by launching a new guarantee: Advertisers pay only when their ads are viewed to completion. AdAge reports:

Online Video Advertising
36% of Consumers Trust Online Video Ads
Apr 23 2012 9:00 AM

When it comes to advertising, it's not just the message that matters. The medium does too.

Online Video, Mobile
Brands Look to Augmented Reality to Increase Video Views
Mar 27 2012 9:00 AM

QR codes? So last year. Right now, some companies have their eyes on another two letter acronym: AR.

Leadership, Online Video
What the Brightcove IPO Means for Online Video
Feb 16 2012 8:00 AM

Brightcove made news this week when it priced its initial public offering. On behalf of Ooyala, I want to congratulate Brightcove on this milestone. Growing a company isn’t easy, especially in the tech sector. Taking a technology company public is even harder. The Brightcove team should be proud of what they’ve accomplished this week.

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