monetization

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Monetization, Ooyala News
Join us for a series of industry forums on monetization strategies
Oct 22 2014 1:00 PM

You’ve got great video, it’s in demand and getting lots of traffic. You might even be generating some revenue from it. But how do you make – and maximize -- profit?

Warner Bros. to stream some new releases in S. Korea on new VOD service
Monetization, VOD, APAC, Pay TV
Warner Bros. to stream some new releases in S. Korea on VOD play
Oct 13 2014 6:45 AM

Among things that go bump in the night for movie theater owners, one of the scariest is the prospect of becoming obsolete, just as drive-in movies theaters did.

Mergers & Acquisitions, Online Video Advertising, Analytics, Big Data
Google acquires video ad tech player mDialog to help drive video ad sales
Jun 19 2014 9:00 AM

Despite the phenomenal growth of online video, and specifically its adoption by the highly coveted Millennial demographic, online video ads remain a markedly small piece of the overall advertising pie.

Google today took a step in the direction it hopes will change that, buying video ad tech startup mDialog, which assists big media companies to deliver, measure and monetize their streamed video content. Terms of the deal weren’t made public.

Mobile, Monetization, EMEA
Spanish telco Telefónica looks to mobile ad space with new mobile exchange
Apr 16 2014 9:00 AM

Spanish telco Telefónica is launching a mobile advertising exchange, using the technology of bankrupt ad exchange MobClix, Telefónica today announced.

Big Data, Analytics, Partners, Ooyala News
Shine Australia targets increased monetization with Ooyala’s analytics
Apr 10 2014 9:00 AM

Shine Australia, which has a pair of hits in “The Voice,” and “Australia’s Next Top Model,” this week soft-launched Season Three of “The Voice” (www.thevoice.com.au).

Monetization, Online Video
Report: Line between Internet TV and broadcast TV beginning to blur
Feb 27 2014 8:00 AM

Increasing availability of high-quality content available online and improved technology is improving viewer experience to the point where the distinction between online and “real” television has blurred.

In its quarterly Video Monetization report that looks at data from its own clients, FreeWheel said ad views in long-form content – video longer than 20 minutes - grew by 86% year-over-year, with ad views in short- and mid-form content growing 22% and 13%, respectively.

Big Data, Monetization, White Paper
The Most Important Data to Inform Your Video Strategy
Oct 08 2013 9:00 AM
At Ooyala, we are obsessed with data.
 
Trying to find the most important data to inform your video strategy — whether for content programming or monetization — is the holy grail of video analytics. What is that piece of data that matters most? 
 
The easy answer — the answer that consultants always love to use — is “It depends.” 
 
Monetization, Events, Big Data
Learn How To Drive More Revenue, Engagement With Online Video: Webinar
Jul 19 2013 9:00 AM
WordPress powers nearly one fifth of the world’s websites, some 60 million globally at last count. The businesses built on Wordpress are a ‘Who’s Who’ of leading brands, from CNN to GM; Lollapalooza to IZOD; TechCrunch to Mashable.
 
Big Data, Monetization, EMEA
British Streaming Media Viewed Longer in U.S. Than U.K.
Mar 14 2013 9:00 AM

This article originally appeared on nScreenMedia and is published here with permission.

Monetization, SVOD
Is Netflix Original Programming A House of Cards?
Feb 11 2013 8:00 AM

The Atlantic Wire recently ran a great post on the economics behind the Netflix original drama House of Cards

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