You’ve got great video, it’s in demand and getting lots of traffic. You might even be generating some revenue from it. But how do you make – and maximize -- profit?
Among things that go bump in the night for movie theater owners, one of the scariest is the prospect of becoming obsolete, just as drive-in movies theaters did.
Despite the phenomenal growth of online video, and specifically its adoption by the highly coveted Millennial demographic, online video ads remain a markedly small piece of the overall advertising pie.
Google today took a step in the direction it hopes will change that, buying video ad tech startup mDialog, which assists big media companies to deliver, measure and monetize their streamed video content. Terms of the deal weren’t made public.
Spanish telco Telefónica is launching a mobile advertising exchange, using the technology of bankrupt ad exchange MobClix, Telefónica today announced.
Shine Australia, which has a pair of hits in “The Voice,” and “Australia’s Next Top Model,” this week soft-launched Season Three of “The Voice” (www.thevoice.com.au).
Increasing availability of high-quality content available online and improved technology is improving viewer experience to the point where the distinction between online and “real” television has blurred.
In its quarterly Video Monetization report that looks at data from its own clients, FreeWheel said ad views in long-form content – video longer than 20 minutes - grew by 86% year-over-year, with ad views in short- and mid-form content growing 22% and 13%, respectively.
This article originally appeared on nScreenMedia and is published here with permission.