monetization

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Advertising, broadcasters
Broadcasters are shy to adopt programmatic [Report]
Mar 07 2017 11:00 AM
Like all good trends, programmatic advertising is on the rise.
SVOD the star of struggling US home entertainment industry in 2016
SVOD, Online Video, Monetization
SVOD the star of struggling US home entertainment industry in 2016
Jan 09 2017 11:15 AM

Some good news for the home entertainment industry – depending upon which segment of the industry you’re part of: Consumers spent nearly $18.3 billion in 2016, a 2% increase from 2015.

It’s RIP for SSPs: here’s why
Programmatic, Ad Technology
It’s RIP for SSPs: here’s why
Oct 13 2016 11:15 AM

This post originally appeared in Exchangewire

Ooyala News, Ad Technology, Monetization
Think Mid-Rolls: New report
Sep 15 2016 11:30 AM
 
As video advertising continues to soar, and our customers continue to see major success with Ooyala Pulse, we got to thinking: how are viewers engaging with different ad formats and what are the trends to be mindful of and leverage as the boom of video advertising ensues.
 
Publishers say smartphone, tablet traffic up last year, worry about ad blocking
EMEA, Analytics, Ad Technology, Mobile
Publishers say smartphone, tablet traffic up last year, worry about ad blocking
Sep 07 2016 5:30 AM

Some 60% of publishers in the United Kingdom are expecting the number of programmatic partnerships to rise in 2016, according to a new survey, that also shows 80% of respondents believe monetization of data to be an important part of their business.

AVOD, Online Video Advertising, Advertising
Four best practices for an AVOD strategy: Part 3 - Strategize
Aug 03 2016 3:00 PM
This is the third of a four-part series.
 
In this series, we’re discussing recommendations for how to get the most from your AVOD business. Yesterday in part two we discussed ways to drive the most effective monetization. Today, let’s talk about methods for optimizing your content strategy.
Ad Technology, OTT
Back to the basics: ad creative formats holding back the future of OTT monetization
Jul 21 2016 4:00 PM

An edited version of this article first appeared in Exchangewire.

Content
Building ROI with original video content
Mar 25 2016 1:45 PM

This post originally appeared in Chief Marketer.

Hulu CEO says ad-free SVOD option off to a good start
SVOD, Monetization
Hulu CEO says ad-free SVOD option off to a good start
Sep 30 2015 7:00 AM

Ads, or, no ads? SVOD service Hulu is discovering there’s a demand – albeit so far, a demand of uncertain size -- for the ad-free model it introduced earlier this month, despite the higher price tag it carries.

Ooyala News, Content, APAC
Ooyala APJ partner summit highlights security, monetization, 2020 Tokyo Olympics
Apr 02 2015 12:00 PM

Attendees at Ooyala’s recent Asia Pacific & Japan Partner Summit in Singapore cited security, monetization, content rights and acquisition of content as critical challenges the industry will face in coming years.

online_video-Monetization_for_media_companies
Monetization, Online Video
5 ways media companies can make money with online video
Mar 16 2015 7:30 AM
This post originally appeared in Streaming Media’s OnlineVideo.net
 
Analytics, Ooyala News
We need new standards in TV ad measurement
Feb 12 2015 5:00 PM
This article first appeared in AdExchanger.
 
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.
 

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