More than a quarter of Mexican consumer watch video online, with smartphones being their primary device for consumption. OTT is playing an increasing role among consumers in Mexico where just 46% of households have a pay-TV subscription.
A new study found that nearly two thirds of users – 62% -- watch video on smartphones, with YouTube being the content most users, more than 90%, say they’ve watched.
The long-expected move of mobile devices into the No. 1 platform for viewing online video is forecast to occur in 2016, as mobile viewing is expected to rise 39% over 2015, according to ZenithOptima’s Online Video Forecasts 2016.
More than a quarter of U.S. Internet users are likely to use ad-blocking technology this year, a 6% increase from a year ago, a new study says. And, it’ll be worse next year, with forecasts expecting nearly a third (32%) of Internet users to use ad blockers.
eMarketer reports that nearly 87 million Americans will block ads in 2017, up frpom just less than 70 million this year and 52 million a year ago.
Global digital advertising spend across mobile, wearable and online devices will exceed $285 billion by 2020, an increase of 78% from an estimated $160 billion in 2016.
Latin America is a huge smartphone market, on track to become the second largest behind Asia Pacific. In LatAm, Millennials are especially likely to purchase a mobile phone in lieu of a television set. So, it’s notable that Netflix is looking to leverage that predilection by making a deal with Latin American operator Millicom to preload its Netflix app on the service provider’s Tigo and TigoUNE customers’ Android smartphones.
Mobile users in India looking to keep data usage down and still have access to online videos are getting a break from YouTube, which is rolling out a new feature that will allow consumers to download video at night when data rates are cheaper.
The “Smart Offline” feature isn’t currently offered from all mobile operators, but YouTube is making it available to any of them in the country.
Video traffic continues to grow on the Internet, forecast to make up 79% of all traffic by 2020, dwarfing the traffic from the plethora of devices that make up the Internet of Things.
Cisco forecasts global IP traffic to nearly triple over the next five years as more than one billion new Internet users drive growth at a CAGR of 22%.
There’s no question over-the-top services providing premium content to audiences wherever they are and on whichever device they prefer is the future of TV. TV subscriptions decline as online viewing explodes... especially on mobile.
European Union member households with mobile Internet access and no fixed line access have nearly doubled in the past year to 13%, and have more than tripled since 2011, underlining the increasing pace with which consumers – especially Millennials -- are adopting an all-mobile lifestyle.
And, according to the European Commission’s eCommunications Survey, 69% of EU households have mobile Internet access, up 21% Y/Y.
Earlier this week, at the INTX Show in Boston, Comcast CEO Brian Roberts said the cable operator had no intentions of launching a virtual pay-TV service outside its footprint.
But, that’s not the case with AT&T, which last year bought DirecTV and, in the process, becoming the biggest pay-TV player in the United States.
Netflix competitor iflix is continuing to make deals in Southeast Asia, this time with Indonesian mobile phone service provider Indosat Ooredoo, to deliver unlimited access to TV shows and movies to Indosat Ooredoo customers.
The deal will give select Ooredoo premium mobile and fiber broadband customers service bundled with their existing subscriptions. Iflix is available to consume on multiple devices, including TV, phone, laptop, desktop or tablet.
Globally, mobile devices have become the backbone of developing nations where deployment of fixed broadband infrastructures have trailed because of geographic or financial restrictions; it’s not unusual for mobile Internet connections to make up the bulk of broadband connections, and not just among Millennials.