Next year, for the first time, adults in Germany will spend more time with online digital media than viewing TV, a shift in viewing patterns that are even showing up with older consumers.
eMarketer forecasts that German adults will spend 3 hours and 44 minutes per day online compared to 3 hours and 38 minutes watching television; in all, digital media consumption will be up by 5.8% among consumers 18 and older, while daily TV viewing time is forecast to decline 0.3%.
European cable giant Liberty Global expects to more than double the take rate its mobile service has among its 17 million broadband subscribers in Europe, dramatic growth that CEO Mike Fries says will deliver “huge benefits” to the companies base of customers and delivering higher ARPU, lower churn, and happier customers.
Bad news for commuters and road warriors hoping to catch up on The Crown or House of Cards: There’s no truth to the rumors – rampant over the past couple of weeks – that Netflix will be offering content for offline viewing in the near future (or, ever for that matter)… at least not in the United States and probably not in any market that has a highly developed WiFi and broadband infrastructure, like most of Western Europe.
Over the past four years, watching video on mobile devices has increased by nearly 210 hours annually while viewing on traditional TV sets has fallen by 130 hours, according to a new report. It’s a trend that’s accelerating and helps illustrate why more operators, broadcasters and content owners are ramping up their mobile video initiatives.
U.S. mobile advertising spend in the first half of 2016 nearly doubled over 2015, with revenues coming in at $15.5 billion, up 89%, and made up nearly half of all digital ad spending.
The Interactive Advertising Bureau said U.S digital ad revenues totaled $32.7 billion, a 19% increase over the similar 2015 period.
Advertising on smartphones and tablets has become a must for brands looking to reach Millennials and an increasingly mobile-centric U.S. audience.
Verizon finally has added some real value – if you’re an NBA fan – to its under-performing Go90 mobile app.
A rebound in the worldwide tablet market is forecast for 2018 as more users turn to detachable tablets to replace desktop and laptop computers.
Although year-over-year shipment growth is expected to decline this year, with just 183.4 million units shipped, International Data Corporation’s Worldwide Quarterly Tracker report expects more than 194.2 million units to ship annually as growth continues through 2020.
The average North American household now has more than seven active devices in use each day, with 6% of households having more than 15 active devices, a new report from Sandvine said.
Mid- and high-end smartphone sales are accelerating globally, said researcher GfK, with high-volumes of device sales expected from emerging markets like Africa, parts of Asia and China.
Singtel is expanding its mobile reach in Thailand and India, raising its stakes in Thailand’s largest mobile operator AIS and Indian integrated telecom Bharti Airtel with a $1.84 billion cash purchase of investment company Temasek's 21% share of Intouch Holdings.
Intouch controls 7.4% percent of Bharti Telecom, the holding company for Airtel, and is the largest shareholder in AIS.