Nearly two-thirds (63%) of U.S. broadband households subscribe to at least one streaming service, with the Big 3 – Netflix, Amazon Video and Hulu – most prevalent.
But Sling TV, CBS All Access and Showtime are moving up in that list – prepared by Parks Associates – as more Americans opt for SVOD services.
Parks said it’s seeing continued growth among the Top 10 SVOD services, with all of them growing their subscriber bases over the past year.
After seeing double-digit growth rates for the past three years and a compound annual growth rate of nearly 8.6% between 2010 and 2015, media rights for North American sporting events for TV and streaming are forecast to moderate slightly through 2020 to a CAGR of 5.5%, a new study says.
Twitter is continuing to gain momentum in its bid to become a major player in major sports, this week announcing it had signed deals with Major League Baseball and the National Hockey League to stream a one game a week from each league beginning later this year.
Yahoo will stream one Major League Baseball game a day on its Yahoo Sports main page – 180 games in all -- giving baseball fans one more way to watch… for free.
The season-long deal follows Yahoo’s initial experiment with MLB last season, when it offered some free games during the 2015 season.
HBO plans to launch its OTT service in April using MLB’s digital services, according to published reports.
The decision to outsource the delivery apparently has resulted in HBO’s CTO Otto Berkes resigning from the company.