Millennials

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Q1 2017 Global Video Index: Long-form moves center stage
Ooyala News, Video Index
Q1 2017 Global Video Index: Long-form moves center stage
Jun 13 2017 11:30 AM

Consumers in APAC watched 11% more video on mobile devices than those in North America, according to Ooyala’s Q1 2017 Global Video Index, a variance that shows that there’s little homogeneity in how content is consumed globally and underlines the need for solutions that don’t follow a one-size fits all strategy.

SVOD, Mobile
Binging is big, small screens’ share rising, original content scores
Mar 23 2017 6:45 AM

Binging is big in the United States; it has been since Netflix first made it possible to watch a season of House of Cards over a long weekend, and that has made it critical for competing – or complimentary – services to assure that their own content is easily discoverable and easily accessible.

Pay TV, SVOD, Millennials
Is cord cutting over? Far from it, and that’s creating new OTT opportunities
Mar 16 2017 1:15 PM

Has cord cutting finally run its course among U.S. operators who have, over the past five years, watched millions of subscribers walk away from traditional pay-TV delivery? Are Millennials – and their following generation, Gen Edge – ready to join Gen X and Baby Boomers in tying themselves to arcane and expensive contracts that deliver bloated tiers of content that they have little interest in watching, let alone paying for?

Nope.

Millennials turn back on Esquire Network; NBCUniversal, Hearst look to OTT
Millennials, Cord Cutting, Pay TV
Millennials turn back on Esquire Network; NBCUniversal, Hearst look to OTT
Jan 18 2017 4:15 PM

Could this be the start of the Great Cable Channel Recession? Maybe. Esquire Network, the joint venture between NBCUniversal and Hearst that began in 2013, today announced that it’s going to the promised land – OTT – later this year.

The channel was the victim of the continued erosion of the pay-TV audience, especially male Millennials, the Esquire Network’s primary audience.

Report: Mobile video mainstreaming with Millennials
Research, Mobile, Millennials
Report: Mobile video mainstreaming with Millennials
Dec 15 2016 11:00 AM

More than 20% of U.S. Millennials watch at least three hours of video each week on the smartphones, with nearly 12% saying they watch more than five hours. And, according to a new report, 53% say they watch at least an hour a week.

52% of Millennials eager to use 4K/UHD streaming
Millennials, Connected TVs & Devices, UHD
52% of Millennials eager to use 4K/UHD streaming
Nov 22 2016 7:15 AM

A new study says U.S. households have an average of eight connected devices, and said a third (32%) of homes have at least one streaming media player connected to the Internet, a modest increase of about 7 million homes over a year ago.

That penetration is likely to increase the number of consumers interested in streaming 4K UHD content, but the large number of connected devices could put a strain on the home network’s ability to handle 4K content delivery.

Live sports, broadcasters, EMEA
Live sports decaying popularity among Millennial viewers is worsening
Nov 14 2016 7:00 AM

Live sports have always been seen as a major edge for pay-TV operators, as its been the slowest to transition to operating over-the-top on a game-by-game basis, and hasn’t been beset by the disruption experienced by traditional operators and broadcasters.

Mobile video viewing up more than 200 hours since 2010
Research, Mobile, VOD
Mobile video viewing up more than 200 hours since 2010
Nov 03 2016 7:45 AM

Over the past four years, watching video on mobile devices has increased by nearly 210 hours annually while viewing on traditional TV sets has fallen by 130 hours, according to a new report. It’s a trend that’s accelerating and helps illustrate why more operators, broadcasters and content owners are ramping up their mobile video initiatives.

41% of customers surveyed said they’ll cut, cancel pay TV in next 12 months
Cord Cutting, Millennials, Pay TV
41% of customers surveyed said they’ll cut, cancel pay TV in next 12 months
Oct 31 2016 12:30 PM

A new report says that more than four-in-10 pay-TV subscribers say they’ll either cut the cord or shave their pay-TV bill by reducing services in the next year, a number that would be downright apocalyptic for the industry.

Sports rights rise, viewership declines… what happening here?
Sports, Monetization, Commentary
Sports rights rise, viewership declines… what's happening here?
Oct 13 2016 9:45 AM

After seeing double-digit growth rates for the past three years and a compound annual growth rate of nearly 8.6% between 2010 and 2015, media rights for North American sporting events for TV and streaming are forecast to moderate slightly through 2020 to a CAGR of 5.5%, a new study says.

SVOD, Pay TV, EMEA
SVOD-only homes increasing as younger users turn to ‘DIY bundles’
Sep 30 2016 7:30 AM

Industry pundits for years have been characterizing SVOD service like Netflix and Amazon Prime as “complimentary” to pay-TV services, pooh-poohing the concepts that they were a real threat to operators’ revenue streams.

Turns out they were very, very wrong.

9% of Millennials ‘very likely’ to cut pay-TV cord in 2016
Pay TV, Millennials, Cord Cutting
9% of Millennials ‘very likely’ to cut pay-TV cord in 2016
Sep 26 2016 8:00 AM

Nearly 6% of pay-TV subscribers say they are “very likely” cutting the cord this year, 50% more than were considering it a year ago, according to a study from researcher Frank N. Magid Associates. In its annual Magid Media Futures report, the industry researcher said that among Millennials, a recognized at-risk demographic in the pay-TV industry, that number was a whopping 9%.

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