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Ooyala News
How you can make more money with your content archive and A.I.
Feb 21 2018 11:00 AM
“I don’t even know what I have in my archive at this point.”
That’s a common refrain we hear at Ooyala. Content companies dealing with the pressures of creating content more quickly with fewer budget resources are struggling to find, manage and monetize the vast amounts of video assets that now exist in their archives. 
Reaching OTT audiences at scale requires rethinking distribution, content
Reaching OTT audiences at scale requires rethinking distribution, content
Nov 11 2015 10:00 AM

Here are some interesting notes from this week’s OTT TV World Summit in London.

Increasingly, OTT is being used to reach totally new audiences, especially younger audiences that aren’t traditional TV viewers.

Tony Emerson, Microsoft’s Managing Director of Worldwide Media and Cable, noted that Fuji TV used OTT to drop the average age of its viewers a whopping 15 years in just over a year.

Ericssson snaps up Envivio for $125M as consolidation rages
Mergers & Acquisitions
Ericssson snaps up Envivio for $125M as consolidation rages
Sep 10 2015 4:45 AM

Following on the heels of Amazon’s acquisition of Elemental Technologies last week, another encoding company – Envivio -- has been snapped up, this time by Ericsson, which has been busily building its digital TV portfolio over the past several years.

UHD, Online Video, Partners
Industry alliance targets new royalty-free, open source 4K codec
Sep 01 2015 9:15 AM

Looking to get the jump on developing an open-source, royalty-free codec specification that will easily handle 4K content, a Who’s Who of Internet companies -- including Amazon, Cisco, Google, Intel Corporation, Microsoft, Mozilla and Netflix – have announced as founding members of the Alliance for Open Media (AOMedia).

The seven say the group wants to deliver an open, royalty-free and interoperable solution for the next-gen of video delivery.

Content Deals
Xbox Studios, A Content Story
Aug 01 2014 2:00 PM

It’s hard to get into the content business.

Pay TV, Ooyala News, Events, Online Video
Here's what's happening with Ooyala at NAB this week
Apr 07 2014 9:00 AM

If you're at NAB this week, here's a recap of where you can engage with Ooyala.

Our main exhibit is in the usual place in the Silver parking lot outside the North Hall of the Las Vegas Convention Center (SV1000-Silver Parking Lot).

We'll be open there for all convention hours. This year we are joined by partners AEG Digital Media, LiveRail and Vindicia.

Ooyala News, Partners, Online Video
Microsoft and Ooyala team for big-scale IP video services
Mar 31 2014 9:00 AM
As our new Global Video Index demonstrates, demand is higher than ever for multi-screen video.
Search and Recommendation
With Xbox Update, Microsoft Looks to the Future of Interactive TV
Dec 21 2011 8:00 AM

Traditionally, the human-TV interaction has been boiled down to buttons on the remote: press the power button, and the set turns on. But as with many aspects of television, the rise of online video means rethinking how we consume and interact with media. Interactive TV creates a two-way relationship that goes beyond the remote, drastically altering the linear TV experience.