Here are some interesting notes from this week’s OTT TV World Summit in London.
Increasingly, OTT is being used to reach totally new audiences, especially younger audiences that aren’t traditional TV viewers.
Tony Emerson, Microsoft’s Managing Director of Worldwide Media and Cable, noted that Fuji TV used OTT to drop the average age of its viewers a whopping 15 years in just over a year.
Following on the heels of Amazon’s acquisition of Elemental Technologies last week, another encoding company – Envivio -- has been snapped up, this time by Ericsson, which has been busily building its digital TV portfolio over the past several years.
Looking to get the jump on developing an open-source, royalty-free codec specification that will easily handle 4K content, a Who’s Who of Internet companies -- including Amazon, Cisco, Google, Intel Corporation, Microsoft, Mozilla and Netflix – have announced as founding members of the Alliance for Open Media (AOMedia).
The seven say the group wants to deliver an open, royalty-free and interoperable solution for the next-gen of video delivery.
If you're at NAB this week, here's a recap of where you can engage with Ooyala.
Our main exhibit is in the usual place in the Silver parking lot outside the North Hall of the Las Vegas Convention Center (SV1000-Silver Parking Lot).
We'll be open there for all convention hours. This year we are joined by partners AEG Digital Media, LiveRail and Vindicia.
Traditionally, the human-TV interaction has been boiled down to buttons on the remote: press the power button, and the set turns on. But as with many aspects of television, the rise of online video means rethinking how we consume and interact with media. Interactive TV creates a two-way relationship that goes beyond the remote, drastically altering the linear TV experience.