Indonesia and Malaysia are among the leaders when it comes to programmatic ad spending growth in the Asia Pacific region, and a new study says APAC’s six largest markets are expected to see a surge in spending over the next several years.
The battle for subscribers to online video services in Southeast Asia picked up some steam this week with a multi-year content deal between startup Netflix wannabe iflix and NBCUniversal International Distribution.
The agreement delivers hundreds of hours of television programming from NBCU’s portfolio, including nearly two-dozen first-run TV shows and popular catalog titles. Among the titles are
Nearly half (48%) of Australian marketing execs say they use programmatic buying, helping to push the APAC region’s programmatic use to 41%. Just trailing, at 46%, are advertising execs in Japan and Singapore.
Forrester Consulting said nearly all of the respondents (96%) to its survey who already were using programmatic said they plan to continue investing in the ad technology over the next two years, with 82% saying they were satisfied or highly satisfied with their experiences.
Yet another over-the-top video service has launched in an Asian country, this time PCCW-backed mobile freemium service Viu, which announced it was preparing to partner with Telekom Malaysia.