Malaysia

GET UPDATES

 
Programmatic ad revenue seen doubling in APAC’s top markets
Programmatic, Ad Technology
Programmatic ad revenue seen doubling in APAC’s top markets
Sep 19 2016 8:45 AM

Indonesia and Malaysia are among the leaders when it comes to programmatic ad spending growth in the Asia Pacific region, and a new study says APAC’s six largest markets are expected to see a surge in spending over the next several years.

Iflix hopes celebrity ‘favorite’ content lists will help engage viewers in APAC
APAC, SVOD, Search and Recommendation
Iflix hopes celebrity ‘favorite’ content lists will help engage viewers in APAC
Aug 23 2016 7:15 AM

Discovery and recommendation is a crucial part of the OTT mix, increasing the amount of time viewers spend on a website and the amount of content they consume, both of which are important to publishers and broadcasters.

NBCU arrives on iflix; will American content attract APAC viewers?
APAC, SVOD, OTT
NBCU arrives on iflix; will American content attract APAC viewers?
Jun 10 2016 10:00 AM

The battle for subscribers to online video services in Southeast Asia picked up some steam this week with a multi-year content deal between startup Netflix wannabe iflix and NBCUniversal International Distribution.

The agreement delivers hundreds of hours of television programming from NBCU’s portfolio, including nearly two-dozen first-run TV shows and popular catalog titles. Among the titles are

APAC, Programmatic, Ad Technology
Australia tops APAC in programmatic use, as adoption in region expands
May 23 2016 6:00 AM

Nearly half (48%) of Australian marketing execs say they use programmatic buying, helping to push the APAC region’s programmatic use to 41%. Just trailing, at 46%, are advertising execs in Japan and Singapore.

Forrester Consulting said nearly all of the respondents (96%) to its survey who already were using programmatic said they plan to continue investing in the ad technology over the next two years, with 82% saying they were satisfied or highly satisfied with their experiences.

PCCW rolling Viu OTT service out to Malaysia as competition intensifies
APAC, OTT, SVOD
PCCW rolling Viu OTT service out to Malaysia as competition intensifies
Feb 24 2016 1:45 PM

Yet another over-the-top video service has launched in an Asian country, this time PCCW-backed mobile freemium service Viu, which announced it was preparing to partner with Telekom Malaysia.