live streaming sports
This past weekend, the main Australian subscription TV company, FOXTEL, screened a much-anticipated boxing match on its pay-per-view channel (PPV); the cost of the bout was $60 AUD and it was available to all subscribers regardless of the tier they subscribed to. There had been a lot of promotion, as you would expect for such a high profile event.
Consumers’ appetite for live sports streamed online is continuing to create opportunities for leagues and teams around the world to expand their audiences and create new means to monetize their product. An array of sporting events from the Olympics to the Premiere League have found that audiences have grown increasingly accustomed to watching live sports online.
Verizon finally has added some real value – if you’re an NBA fan – to its under-performing Go90 mobile app.
The 2016 Emirates Melbourne Cup, one of Australia’s most followed Thoroughbred horse races, will be streamed to a global audience thanks to a deal between the Victoria Racing Club (VRC) and Twitter.
The partnership for the Nov. 1 race, the richest two-mile handicap in the world, is the first live-streaming deal Twitter’s made for a major event outside the U.S., although it did stream this year’s Wimbledon matches after they were completed.
NHL fans were quick to dismiss FoxTrax (aka “the Glow Puck”) when it was introduced during Fox telecasts of games from 1996 to 1998. It may be time to bring it back if the NHL’s new streaming play – which targets younger viewers who are eschewing traditional television and consuming an even-increasing amount of content on smartphones – gains traction among its target audience, smartphone wielding Millennial males.
After seeing double-digit growth rates for the past three years and a compound annual growth rate of nearly 8.6% between 2010 and 2015, media rights for North American sporting events for TV and streaming are forecast to moderate slightly through 2020 to a CAGR of 5.5%, a new study says.
Altice USA, which just completed its acquisition of Cablevision, has made a big content deal with NBCUniversal for all 6,755 hours of Olympic programming, including coverage of all competition sessions, on-demand.
Optimum and Suddenlink subscribers will get multi-platform coverage of the Games of the XXXI Olympiad from Rio de Janeiro, which run Aug. 5-21.
Add Snapchat to the social media services that have signed big streaming deals with some of sports iconic events. The company agreed to a three-year deal to stream some live content from the All England Tennis and Croquet club – A.K.A. Wimbledon – including user footage from the men and women’s finals.
Snapchat also will be allowed to sell ad spots to sponsors, including Stella Artois and Häagen-Dazs.
Looking for more NFL games online? You’re in luck as DirecTV is offering its NFL Sunday Ticket online. There is a catch, however, and it’s a big one: You still need to be a DirecTV NFL Sunday Ticket Subscriber.
Yahoo will stream one Major League Baseball game a day on its Yahoo Sports main page – 180 games in all -- giving baseball fans one more way to watch… for free.
The season-long deal follows Yahoo’s initial experiment with MLB last season, when it offered some free games during the 2015 season.