live streaming online video
In the battle of survival of online video, it is well known that live linear TV is a core differentiator. But how do you “go live” longer? How do you make sure you are not beaten to death by competition and are walking around like a zombie with not enough “live” content?
The answer is in re-using VOD content for live streaming.
Following on from Ooyala’s appearance at F8, the Facebook developer conference in April, we are pleased to announce the immediate availability of Ooyala Live v1.4 that fully enables customers to publish video instantly to a Facebook page, event, or group that they own, manage, or are a member of, using Facebook’s Live Graph API.
Ooyala’s new white paper, Live is the Future of OTT discusses how live linear TV delivered via OTT platforms is now a core differentiator for digital broadcasters and publishers looking to build and engage loyal audiences, stay competitive and grow revenues.
Like the Star Wars movie franchise, consolidation in the digital media space is continuing. This time, it’s IBM that has acquired a small startup looking for a good exit. Big Blue is gobbling up live streaming specialist Ustream, with plans to add the company to a new Cloud Video Services unit that will focus on enterprise. Terms of the deal were not disclosed, but some sources report IBM paid about $130 million for the San Francisco-based start up.
OK, time for a little Political Science rant (it’ll be short, promise).
The Donald (Trump, of course) will be a big part of tonight’s Republican presidential candidates debate, along with nine other potential candidates who want to be the GOP 2016 nominee. That’s not such a big deal, as there will be several more before the preferred candidate finally is anointed.
Amazon may be planning to launch live video shows, if a job listing for the etailer is any guide.
USA Today reports Amazon has posted a job listing on LinkedIn and Amazon.com for “a seasoned television producer to help us produce and run a daily live show." The listing says the job will be part of a “new business initiative to leverage video as a medium to drive product sales on Amazon,” which sounds an awful lot like a home shopping network show.