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Ooyala News
New enhancements to Ooyala Live bring broadcast reliability to OTT world
Nov 14 2017 8:00 PM
There’s little question that live video will be a major part of the future of OTT. Cisco is predicting that live video will grow to 13 percent of all internet video traffic by 2021 (up from just 3 percent in 2016).
Sports, APAC, Live Streaming
NFL making a pass at China
Aug 22 2017 12:00 PM

The NFL has been eager to get its game in front of viewers globally for years; that was the reason behind its Yahoo trial two years ago, its brief flirtation with Twitter last year and it’s estimated $50 million deal for Thursday Night Football with Amazon Prime this season.

Audiencewise, the Yahoo and Twitter deals were just probes, testing the waters and the technology.

Ooyala News
IP is driving the top video trends
Aug 02 2017 6:30 PM
IP will lead the way.
 
The Top 5 Video Trends in an IP-based World is Ooyala’s new white paper from leading research firm Parks Associates. It looks at the key macro trends that will shape the future as IP-based video increases. 
 
Online Video
State of the media industry: data-driven video for the win
May 23 2017 3:30 PM
Ooyala’s new State of the Media Industry 2017 report shows that data-driven video has officially become the beating heart of the digital age. 
Live Streaming
Easily syndicate live TV to Facebook, Twitter and Twitch with Ooyala
Apr 06 2017 3:15 PM
Social media has taken live streaming to the next level. While Periscope (owned by Twitter) and Facebook Live are the most popular, Twitter and Instagram
Is live TV dying? No, but it’s not as healthy as it once was
Pay TV, Cord Cutting, SVOD
Is live TV dying? No, but it’s not as healthy as it once was
Jan 04 2017 3:15 PM

Viewing time of live TV continued to decline in Q3, albeit by only a minute in from a year ago, as viewers increasingly tune in to time-shifted TV and online video.

Nielsen said live TV viewing per day slipped to four hours and six minutes in the third quarter, a minute less than in Q3 2015, and a much smaller decrease than the six-minute drop between Q3 2014 and Q3 2015.

The extra minute went to DVR viewing, which increased to 29 minutes from 28 minutes.

UHD, Live Streaming
YouTube adds 4K support for live streaming
Nov 30 2016 3:15 PM

There still may be a paucity of content and just a sliver of buy-in among consumers, but YouTube is going all in with 4K/UHD, offering content providers the opportunity to live stream 4K live streams for 360-degree video and standard video.

In a blog post, YouTube said the format will let creators and partners stream high-resolution video, and let viewers enjoy the clearest picture possible when watching a live stream on 4K-supported devices.

AT&T’s DirecTV Now: Legacy pay-TV offering in sheep’s (streaming) clothing
Cloud TV, Operators, Mobile
AT&T’s DirecTV Now: Legacy pay-TV offering in sheep’s (streaming) clothing
Nov 28 2016 2:30 PM

AT&T today detailed its new DirecTV Now streaming offer, targeting the growing number of cord cutters and cord nevers in the United States who are looking for alternatives to the traditional pay-TV landscape.

The service will launch Wednesday and promises “on-demand and live programming from many networks” in addition to premium add-ons and some significant gaps (notably CBS and Showtime).

Top 10 US streaming services seeing strong subscriber growth
Cloud TV, SVOD
Top 10 US streaming services seeing strong subscriber growth
Oct 26 2016 7:30 AM

Nearly two-thirds (63%) of U.S. broadband households subscribe to at least one streaming service, with the Big 3 – Netflix, Amazon Video and Hulu – most prevalent.

But Sling TV, CBS All Access and Showtime are moving up in that list – prepared by Parks Associates – as more Americans opt for SVOD services.

Parks said it’s seeing continued growth among the Top 10 SVOD services, with all of them growing their subscriber bases over the past year.

Rio Olympics: A plethora of viewing options
Sports, Broadcaster
Rio Olympics: A plethora of viewing options
Aug 04 2016 7:00 AM

For the first time since 1996, the Summer Olympics will fall squarely in the daytime for viewers in the United States. That – and our growing reliance on smartphones – means that this Olympics likely will be the most “mobile” games ever.

With the bulk of events occurring during the workday, fans are going to be spending a lot of time watching on smartphones while they commute to work and back, as well as on computers and tablets during the workday.

Watch out ESPN et al, Twitter’s got game… maybe
Live Streaming, Sports
Watch out ESPN et al, Twitter’s got game… maybe
Jul 26 2016 8:00 AM

Twitter is continuing to gain momentum in its bid to become a major player in major sports, this week announcing it had signed deals with Major League Baseball and the National Hockey League to stream a one game a week from each league beginning later this year.

Millennials, Live Streaming
With deal to stream GOP & Dem confabs, Twitter becomes go-to partner for reaching Millennials
Jul 12 2016 9:30 AM

CBS News is partnering with Twitter to provide live online coverage of the Republican and Democratic national conventions this month and – in the process – reach Millennials, 82% of whom say they get most of their news from online sources.

Twitter and CBS plan to deliver complete coverage of the RNC (July 18-21) and DNC (July 25-28), with Twitter providing live streaming and conventional Tweets from the convention sites, Cleveland and Philadelphia respectively.

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