Just in time for the annual NAB Show, a new report has surfaced with a forecast that’s sure to prompt an antacid surge among broadcast execs in Las Vegas next week: OTT viewership worldwide will outnumber traditional TV viewership before the end of the decade.
Canada’s VMedia has launched a live liner play of Roku, giving consumers access to 20 live TV channels, including Canadian and U.S. networks such as CTV, CBC, GLOBAL, ICI, TVA and V, as well as CBS, NBC, ABC, FOX and PBS, all in HD and streamed to their TVs.
The streamed skinny bundle – after a seven-day free trial – will cost $18/mo., about the same as several U.S. operators are charging for a similar streamed package.
It wasn’t long ago (January of 2015, actually) that Sling TV was cautiously edging out onto the national stage, demurely insisting it wasn’t advocating cord cutting, just offering an alternative that might attract cord nevers and others disgruntled with the pay-TV economy. In other words, Millennials.
AOL is partnering with Omnicrom to roll out a self-serve programmatic TV buying module, an extension of its TV managed module that launched in 2014, that gives brands a DIY option for purchasing national ads on linear TV. The new software gives agencies more control over the data they use and money they spend.
In August, Cablevision and CBS agreed to a comprehensive multi-year carriage agreement that included the stipulation that the operator would be the first MVPD partner to live stream the CBS signal and Showtime. That’s a done deal now, as Cablevision's Optimum TV subscribers can now watch CBS programs in all dayparts – daytime, primetime and late night – online and on mobile devices… as long as they’re in a markets served by a CBS-owned stations (ie.
With its Netflix, Hulu and Tribune Media Co. deals all approaching expiration, CW is likely the next network to be going over the top.
A report this week in Bloomberg cites anonymous sources as saying the network’s owners, Time Warner and CBS, may make the channel, which has a strong following among younger viewers, into a hybrid, offering a live streaming version as well as a traditional broadcast channel.